Digital Marketing Strategist

4 days ago


Auckland, Auckland, New Zealand Barkers Men'S Clothing Full time

Overview

Barkers Men'S Clothing - A Leading Fashion Brand in NZ and AU

We are seeking a senior-level Performance Marketer to take ownership of our paid digital marketing strategy across Barkers & Max.

This role will be responsible for driving performance growth, expanding into the Australian market, and scaling customer acquisition and retention through paid channels.

The ideal candidate will have 5+ years of experience in managing paid digital media, with a strong focus on Google Ads, SEO, ROAS, CPA, and conversion rate optimization.

Key Responsibilities:

  • Expansion into the Australian Market
  • Budget & Performance Management
  • Analytics, Tracking & Reporting
  • CRM & Loyalty Program Growth
  • Drive Collaboration Between Product, Content & Digital to drive Growth Initiatives

You will work closely with the Website Team to align campaigns with key trading moments, collaborate with Marketing Managers on content execution, and play a critical role in growing our loyalty program, email, and SMS performance.



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