Integrated Marketing Lead
4 days ago
Position Overview
We are seeking an experienced Marketing Manager to join our team at Paytech Nexus Ltd. The ideal candidate will have a proven track record of delivering integrated, data-driven marketing campaigns that drive engagement, retention, and measurable results.
Responsibilities:
- Develop strategic plans: Skilled in developing comprehensive marketing plans that leverage the right channels to deliver to objectives, understanding how to integrate them for maximum impact.
- Lead campaign execution: Design and execute CRM campaigns that drive customer retention and engagement.
- Drive data analysis: Collaborate closely with campaign analysts to translate raw data into actionable insights and compelling communications.
Qualifications:
- Experience: Proven experience in delivering complex data driven below the line campaigns, focused on growth and retention.
- Skillset: Strong logical and critical thinking skills with a comprehensive understanding of the business ecosystem. Exceptional verbal and written communication skills in English, with the ability to translate complex concepts into simple messages.
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