Data-Driven Insights Specialist

5 days ago


Auckland, Auckland, New Zealand Skills Consulting Group Full time

As a Digital Insights & CRM Nurture Specialist at Skills Consulting Group, you'll play a crucial role in driving business growth through data-driven marketing strategies and CRM optimisation.

About the Role

This is an exciting opportunity to join our Marketing team and contribute to impactful marketing initiatives.

You'll be responsible for analysing data from multiple platforms, identifying trends and opportunities, and developing targeted campaigns to drive learner/customer retention.

  • Data Analysis: Conduct thorough analysis of CRM data to identify key insights and areas for improvement.
  • CRM Strategy: Develop and implement effective CRM strategies to support data-driven targeting, segmentation, and personalisation initiatives.
  • Campaign Execution: Design and deliver customer-centric campaigns that enhance engagement and conversion.
  • Segmentation & Targeting: Leverage insights to tailor campaigns for the right audiences, activating nurture journeys that align with our goals.


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