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Brand Manager

1 week ago

Auckland, Auckland, New Zealand JACOBS DOUWE EGBERTS Full time
Job Description

We are seeking an experienced Brand Manager to join our Marketing team in Auckland, representing local specialty coffee icon, Hummingbird.

This role offers a great opportunity to work with well-known brands and could be a stepping stone to grow your Marketing career within JACOBS DOUWE EGBERTS.

The successful candidate will be based in our East Tamaki office alongside our supportive and enthusiastic Marketing team. Key responsibilities include:

  1. Developing and implementing a winning local strategy for Hummingbird.
  2. Managing all marketing activities including local packaging, communication, and innovation projects and NPDs.
  3. Maintaining strategic relationships with local media and brand agencies.
  4. Managing the strategy and implementation of Hummingbird's 'green bean fund' charitable donations.
  5. Managing Hummingbird's digital platforms, such as our direct-to-consumer (D2C) website, database, and social pages.
Key Qualifications
  • A bachelor's degree, preferably in Marketing.
  • 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG.
  • Proven experience in delivering successful brand and category strategies.
  • A passion for coffee and feeling connected to our brands.
  • Excellent stakeholder management skills – both internal and external.