Customer Engagement Manager

6 days ago


Auckland, Auckland, New Zealand Bendon Limited Full time
Job Description

Bendon Limited is seeking a passionate and data-driven Customer Relationship and Loyalty Manager to take the lead in customer retention, loyalty engagement, and email marketing. This role will play a pivotal part in enhancing customer experiences and driving revenue growth for our brand.

About Us:

We have been crafting beautiful lingerie and creating exceptional customer experiences for over 78 years. Our mission is to build deep, lasting connections with our customers, making them feel confident and valued.

Your Role:

  • You will lead the CRM strategy, developing segmentation, customer journeys, and lifecycle marketing to keep our customers engaged and returning.
  • Own and execute our email marketing (EDM) strategy, working closely with the team to bring campaigns to life.
  • Drive our loyalty programs, creating innovative initiatives that build brand love and reward our customers.
  • Leverage personalisation and automation to optimise every customer interaction.
  • Collaborate with marketing and digital teams to enhance customer touchpoints and communication strategies.

Requirements:

  • 3+ years in CRM, loyalty, or retention marketing (agency or brand-side).
  • Hands-on experience with CRM platforms like Klaviyo, Salesforce, or HubSpot.
  • A strategic, data-driven mindset-comfortable with segmentation, customer insights, and performance analytics.
  • Strong expertise in email marketing, automation, and customer engagement.
  • A passion for optimising the customer journey and creating meaningful brand interactions.
  • Working knowledge of Klaviyo is a must.

Why Join Us?

  • Lead and shape our CRM & loyalty strategy at a pivotal time of transformation.
  • Be part of a collaborative, innovative marketing team that values fresh ideas.
  • Make an impact-your work will directly enhance customer engagement, loyalty, and revenue.
  • Enjoy the perks of working with a brand that champions confidence and comfort for life.
  • Take advantage of our company-wide benefits, including extra days off and employee discounts online and store-wide.


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