Business Development Director

2 weeks ago

Auckland, Auckland, New Zealand ArchiPro Pty Full time

At ArchiPro Pty, we are revolutionising the building industry by simplifying the end-to-end building experience. As a Marketing Director, you will own the full lifecycle of prospects and clients within our marketplace, ensuring a seamless and effective journey from initial contact through to customer retention.

About This Role

This is a key leadership position that contributes to achieving ArchiPro's FY26 objectives by generating client demand, driving significant improvements in B2B client engagement and retention, optimising marketing and sales efficiency, and contributing to overall revenue growth.

Key Responsibilities
  • Customer/Business Marketing Strategy & Planning: Shape and own the end-to-end B2B marketing strategy, encompassing all lifecycle stages. Define the desired customer experience across all touch points, ensuring a consistent and positive brand interaction.
  • Brand, Communications & Messaging: Develop key messaging frameworks that resonate with target audiences and differentiate ArchiPro. Ensure content is aligned with broader ArchiPro brand messaging, target audience needs, and business objectives.
  • Marketing Technology & Innovation: Be a modern marketer who is confident in unlocking the power of marketing tools and AI to drive efficiency, effectiveness, and scalability. Stay up-to-date with the latest marketing trends and technologies, and identify opportunities for innovation.
  • Client Community growth and engagement: Develop and execute strategies to foster a strong ArchiPro community, including online and offline initiatives such as webinars, workshops, meetups, and industry events.

The successful candidate will have a proven track record in B2B growth and lifecycle marketing, including Account Based Marketing strategies. They will also possess strong analytical skills, excellent content strategy development and channel management skills, and exceptional communication, collaboration, and leadership skills.

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