Senior Digital Marketing Professional
6 days ago
We are ICL Immigration, a specialist immigration consultancy dedicated to helping individuals achieve their dreams in New Zealand. As we continue to grow our online presence, we're seeking an experienced Digital Marketer to join our team.
This key player will be responsible for developing and implementing comprehensive digital marketing strategies that drive lead generation, conversion optimization, and brand visibility. They will oversee the end-to-end sales funnel, from client awareness to conversion, ensuring a seamless and impactful client journey.
We require expertise in PPC campaigns across platforms like Google Ads, Bing Ads, and social media channels, as well as minimizing CPA through regular testing and optimizing advertising campaigns. The ideal candidate will have experience in SEO and SEM, with a proven track record of crafting and executing SEO strategies that yield significant organic growth.
A bachelor's degree in Marketing, Communications, Business, or a related field is essential, along with strong Social Media Marketing and Communication skills. Excellent written and verbal communication skills are also required.
We offer opportunities for continuous learning and professional development, making this a great fit for someone looking to drive growth in a dynamic industry.
Sales Funnel Management:
- Formulate comprehensive digital marketing strategies focusing on lead generation, conversion optimization, and overall brand visibility.
- Plan, execute, and optimize PPC campaigns across platforms such as Google Ads, Bing Ads, and social media channels.
- Minimize CPA through regular testing and optimizing advertising campaigns on different platforms.
SEO & Organic Growth:
- Conduct thorough SEO audits, identifying areas for on-page and off-page optimization.
- Implement SEO best practices, including keyword research, link building, and content optimization, to improve organic search rankings.
- Develop, write, and edit engaging content for our website, blog, social media platforms, and newsletter.
- Schedule, post, and engage with users to build a vibrant online community.
Analytics and Reporting:
- Utilize tools like Google Analytics to monitor website traffic, user behavior, and campaign performance.
- Produce regular reports showcasing digital marketing performance, along with insights and recommendations for continuous improvement.
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