Customer Experience Strategist
3 days ago
Kiwibank is a leading financial institution in New Zealand, dedicated to making a positive impact on the lives of its customers and communities. Our purpose-driven approach has earned us a reputation as a caring and ambitious organization that values innovation and collaboration.
Job Description
We are seeking an experienced Customer Lifecycle Manager to join our marketing squad. In this role, you will be responsible for creating meaningful cross-channel journeys that help our customers achieve their goals and drive business results. This involves designing programs and journeys that leverage behavioral data and insights to deliver 1:1 engagement, nurture leads, convert customers, onboard and activate them, engage with existing customers, and retain their loyalty.
The ideal candidate will have solid experience in marketing and customer communications, ideally within the financial services industry. You should possess a proven track record in developing targeted, data-driven marketing strategies that drive behavior change, as well as strong copywriting skills to translate complex messages into simple, engaging content. Experience with marketing technology platforms, particularly Salesforce Marketing Cloud, is a plus.
Required Skills and Qualifications
To succeed in this role, you will need:
* Strong analytical skills to interpret data and inform marketing decisions
* Excellent communication and stakeholder engagement skills to influence at all levels
* Ability to navigate complex projects and fast-paced environments with ease
* Proven experience in juggling competing priorities while maintaining attention to detail
* Solid understanding of marketing principles, including segmentation, targeting, and positioning
Benefits
As a valued member of our team, you can expect:
* A fun and supportive work environment that fosters growth and development
* Opportunities to build on your strengths and develop new skills
* Flexible working arrangements to suit your lifestyle
* Regular recognition and rewards for outstanding performance
Others
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced marketer looking for a new challenge, we encourage you to apply.
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