Data-Driven Content Optimization Director
2 weeks ago
Influential is committed to driving innovation in influencer marketing.
About the RoleWe're looking for a seasoned Data-Driven Content Optimization Director to join our Strategy & Analytics team and drive data-informed decision making across our healthcare account. As a key member of our team, you'll leverage your analytical skills to measure, analyze, and optimize influencer content performance.
Your responsibilities will include developing and implementing measurement strategies, analyzing creator performance, and partnering with cross-functional teams to inform strategy and optimize content. You'll also have the opportunity to mentor junior analysts and contribute to building Influential's analytics capabilities.
- Key Responsibilities:
- Design and implement influencer measurement strategies aligned with client goals.
- Analyze creator performance, content engagement, and platform metrics.
- Develop clear, actionable stories from complex data.
- Partner with clients and internal teams to drive informed decision making.
- Contribute to building Influential's analytics capabilities.
Influential is an AI-powered technology company and the largest influencer marketing company in the world, by revenue. Our platform powers seamless talent discovery, comprehensive brand safety, content creation, media, and measurement.
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