Brand Storyteller
7 days ago
Why Choose Us
At Macpac Retail PTY Ltd., we offer a dynamic and supportive work environment that allows our employees to grow and develop their skills. Our company values include a commitment to quality, sustainability, and durability, and we believe that our products make a real difference in people's lives.
The Job
We are seeking a skilled Technical Copywriter to join our team. As a Technical Copywriter, you will play a vital role in developing high-quality product content that resonates with our target audience.
Main Responsibilities
- Develop engaging product content for web, packaging, in-store materials, and training resources.
- Bridge the gap between design and customers by translating complex product specifications into easy-to-understand content.
- Ensure compliance and accuracy by aligning product information with external brand guidelines (Polartec, Pertex, Bluesign, RDS).
- Manage product data by maintaining a master product information database, ensuring consistency across all platforms.
- Collaborate cross-functionally with Product, Marketing, Digital, and Wholesale teams.
Requirements
- Experience in technical writing, product copywriting, or a similar role – within the Outdoor industry is an advantage.
- A knack for breaking down complex information into clear, engaging copy.
- Strong stakeholder management skills – ability to work with designers, marketers, and product developers.
- Exceptional attention to detail – ensuring product claims are accurate and compliant.
- Ability to manage multiple projects and meet deadlines.
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