International Brand Manager

3 days ago


Christchurch, Canterbury, New Zealand Tribe Recruitment Full time

About the Company

Natural Pet Food Group has been at the forefront of redefining the premium pet food market since its founding in 2006. Committed to innovation, the company consistently stays ahead of industry trends, delivering high-quality products while fostering a culture of creativity and collaboration.

Proudly utilising only the finest NZ-sourced ingredients, Natural Pet Food Group leads the way in providing natural, high-meat nutrition for pets. The company produces K9 Natural and Feline Natural, distributing to global markets in North America, China, Southeast Asia, New Zealand, and Australia.

About the Role

We are seeking a talented Global Marketing Manager to join our team at Natural Pet Food Group. As a key member of our marketing department, you will be responsible for developing and implementing effective marketing strategies that resonate across diverse markets while maintaining brand consistency.

The successful candidate will have a proven track record in international brand marketing, with experience working on FMCG products or pet food brands. You will be able to balance creative storytelling with data-driven decision-making and lead cross-functional teams to drive consistent brand messaging and positioning.

Key Responsibilities:

  • NPD & Innovation Pipeline – Work closely with the Innovation Programme Manager to build effective Go-To-Market strategies
  • Market Expansion & Growth – Identify growth opportunities in international markets and tailor marketing approaches for different regions
  • Multi-Channel Campaign Leadership – Lead the execution of integrated marketing campaigns across digital, social, retail, and traditional channels
  • Consumer & Market Insights – Analyse global trends, customer behaviour, and competitor landscapes to inform marketing decisions
  • Team Leadership & Development – Lead, mentor, and develop two direct reports, fostering a collaborative and high-performance marketing team

About You

We are looking for a highly motivated and experienced Global Marketing Manager who can bring fresh ideas and perspectives to our team. If you have a proven track record in international brand marketing, a passion for pets and natural nutrition, and a commitment to innovation and excellence, we want to hear from you



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