Lifecycle Journey Designer
7 days ago
The Customer Lifecycle Manager will be responsible for delivering the lifecycle marketing program for their portfolio of products and customer groups. This includes:
* Developing targeted, data-driven marketing strategies that drive behavior change
* Designing programs and journeys that leverage behavioral data and insights to deliver 1:1 engagement, nurture leads, convert customers, onboard and activate them, engage with existing customers, and retain their loyalty
* Collaborating with internal stakeholders to ensure alignment and effective execution
* Analyzing data to inform marketing decisions and optimize program performance
About Kiwibank
Kiwibank is a leader in the New Zealand banking industry, committed to making a positive impact on the lives of our customers and communities. We value innovation, collaboration, and diversity, and strive to create a work environment that is inclusive and rewarding. As a team member, you will have access to ongoing training and development opportunities, flexible working arrangements, and regular recognition and rewards for outstanding performance.
Requirements
To be considered for this role, you will need:
* Solid experience in marketing and customer communications, ideally within the financial services industry
* Proven track record in developing targeted, data-driven marketing strategies that drive behavior change
* Strong copywriting skills to translate complex messages into simple, engaging content
* Experience with marketing technology platforms, particularly Salesforce Marketing Cloud
What We Offer
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. As a valued member of our team, you can expect a fun and supportive work environment that fosters growth and development, opportunities to build on your strengths and develop new skills, flexible working arrangements to suit your lifestyle, and regular recognition and rewards for outstanding performance.
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