Lifecycle Communication Strategist
1 day ago
We are a forward-thinking company that provides financial services, vehicle management, and employee benefits solutions. Our company culture values our people and their well-being, and we are proud to say that 98% of all team members believe that their manager genuinely cares about their well-being and feels valued.
We are seeking a Lifecycle Communication Strategist to join our marketing team. As a specialist in email marketing and customer data programs, you will be responsible for setting up, optimising, and managing the lifecycle communications program for our different FleetPartners audiences.
Key Responsibilities:
- Create engaging and targeted email campaigns to drive customer engagement, conversions, and retention across all FleetPartners audience segments.
- Collaborate with the Marketing team to develop compelling and personalised email content that aligns with marketing objectives.
- Develop and implement effective strategies to drive customer engagement and upsell opportunities.
- Utilise data-driven insights to identify opportunities for campaign optimisation and drive continuous improvement.
- Monitor and report on campaign performance metrics, such as open rates, click-through rates, conversion rates, and provide actionable recommendations for improvement.
Requirements:
- Mid-level experience in managing customer lifecycle, email marketing or marketing automation roles in a B2B or B2C environment.
- Proficiency in marketing automation platforms such as Hubspot and exposure to CRMs such as Salesforce and data platforms such as PowerBI also helpful.
- Good understanding of email marketing best practice, segmentation, lead nurturing, and customer journey mapping.
We offer:
- A competitive salary and benefits package.
- Ongoing training and development opportunities.
- The chance to work with a dynamic and innovative company.
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