Lifecycle Communication Strategist

1 day ago


Auckland, Auckland, New Zealand FleetPartners Full time

We are a forward-thinking company that provides financial services, vehicle management, and employee benefits solutions. Our company culture values our people and their well-being, and we are proud to say that 98% of all team members believe that their manager genuinely cares about their well-being and feels valued.

We are seeking a Lifecycle Communication Strategist to join our marketing team. As a specialist in email marketing and customer data programs, you will be responsible for setting up, optimising, and managing the lifecycle communications program for our different FleetPartners audiences.

Key Responsibilities:

  • Create engaging and targeted email campaigns to drive customer engagement, conversions, and retention across all FleetPartners audience segments.
  • Collaborate with the Marketing team to develop compelling and personalised email content that aligns with marketing objectives.
  • Develop and implement effective strategies to drive customer engagement and upsell opportunities.
  • Utilise data-driven insights to identify opportunities for campaign optimisation and drive continuous improvement.
  • Monitor and report on campaign performance metrics, such as open rates, click-through rates, conversion rates, and provide actionable recommendations for improvement.

Requirements:

  • Mid-level experience in managing customer lifecycle, email marketing or marketing automation roles in a B2B or B2C environment.
  • Proficiency in marketing automation platforms such as Hubspot and exposure to CRMs such as Salesforce and data platforms such as PowerBI also helpful.
  • Good understanding of email marketing best practice, segmentation, lead nurturing, and customer journey mapping.

We offer:

  • A competitive salary and benefits package.
  • Ongoing training and development opportunities.
  • The chance to work with a dynamic and innovative company.


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