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Brand Manager Lead

1 week ago

Wellington, Wellington, New Zealand Allergan Full time
About Us

At AbbVie, we strive to make a remarkable impact on people's lives through our innovative medicines and solutions. We operate across various therapeutic areas, including immunology, oncology, neuroscience, and eye care.

Job Role

The Senior Brand Manager will lead the development and execution of brand strategies to drive business growth and enhance market share. This role entails collaborating with cross-functional teams to oversee product development, manage promotional initiatives, and provide insights based on market data.

This position requires travel and effective communication with stakeholders to ensure successful brand implementation.

Main Duties
  • Develop and implement comprehensive brand strategies to achieve organisational objectives.
  • Conduct market research to identify trends, competitor activities, and market opportunities.
  • Manage the brand budget to optimise resource allocation and achieve marketing goals.
  • Collaborate with MABI and Finance partners to develop forecast models and review regularly.
  • Build strong relationships with affiliate functions to define local brand strategy and action plans.