Senior Product Manager

4 days ago

Auckland, Auckland, New Zealand JACOBS DOUWE EGBERTS Full time

This is a unique opportunity to take on the challenge of developing and implementing a winning local strategy for Hummingbird, a local specialty coffee icon. As a Senior Product Manager - Coffee, you will be responsible for managing all marketing activities, including local packaging, communication, and innovation projects.

You will also have the opportunity to maintain strategic relationships with local media and brand agencies, as well as manage the 'green bean fund' charitable donations. Additionally, you will be responsible for managing digital platforms, such as our direct-to-consumer (D2C) website, database and social pages.

Key Responsibilities

Some of your key responsibilities will include:

  • Developing and implementing a winning local strategy for Hummingbird.
  • Managing all marketing activities including local packaging, communication, and innovation projects.
  • Maintaining strategic relationships with local media and brand agencies.
  • Managing the 'green bean fund' charitable donations.
  • Managing digital platforms, such as our D2C website, database and social pages.
Requirements

To be successful in this role, you will require:

  • A bachelor's degree, preferably in Marketing.
  • 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG.
  • Proven experience in delivering successful brand and category strategies.
  • Possess a passion for coffee and feel connected to our brands.
  • Excellent stakeholder management skills – both internal and external.
  • The ability to manage a wide range of projects and tasks at the same time.

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