Creative Director

3 days ago


Auckland, Auckland, New Zealand The Creative Store - New Zealand Full time

FREELANCE.
We have a wide range of freelance and contract roles.
Ranging from 1 day to 3 – 6-month contracts – offering you flexibility to pick and choose when you want to work.
You have the option to invoice or to have your PAYE done for you.
Easy As.Creative DirectorThis client is an Auckland based progressive media agency redefining how media, data and creativity connect.
This role is for a forward-thinking Creative Director who embraces AI-enabled and media-first creativity and understands how to craft high-performance, scalable, and personalised content across digital platforms.About the Role:As the Creative Director, you will lead the intersection of creativity, AI and media performance.
You will develop innovative creative strategies, oversee AI-driven production and collaborate with data experts to optimise content dynamically.
Your mission is to challenge traditional creative models and embrace faster, more effective and more relevant brand storytelling.Responsibilities:Creative Leadership and Vision:Define and lead the creative vision for storytelling, content creator partnerships and performance-driven content.Challenge conventional creative processes, pushing for AI-first and media performance-driven solutions that deliver speed, scalability and effectiveness.AI-Powered Creative Execution:Leverage AI tools (e.g.
Runway, MidJourney, DALL·E, Adobe Firefly, Synthesia, Pika Labs) to scale content creation and adapt assets dynamically.Develop frameworks for modular content production, enabling real-time A/B testing and optimisation based on media performance data.Lead the creation of dynamic creative assets (DCO) optimized for various platforms (Meta, Google, TikTok, VOD etc.
).Collaboration and Integration:Work alongside data scientists and performance media planners to develop creative strategies that reflect testing agendas, respond to audience behaviour and performance insights.Partner with creators, influencers and brand teams to integrate creator-led content into campaigns.Manage a lean but high-impact team, scaling as the unit grows.Client & Stakeholder Engagement:Sell the vision of performance-driven creativity to clients and internal teams, proving its effectiveness through data-backed storytelling.Develop thought leadership in the industry, staying ahead of AI creative trends, emerging tools and next-gen creative formats.Present creative solutions in pitches, workshops and industry events.Required Skills & Experience:10+ years in creative leadership roles at an agency, brand, or media company, with 5+ years in digital-first, media agency or performance-driven creative environment.Strong understanding of AI's role in content creation, including generative AI tools, automation workflows and real-time creative optimisation.Proven ability to create high-performing digital campaigns across social, programmatic and video.Experience in leading creative strategy based on media performance data, working closely with performance marketing teams.Strong conceptual storytelling skills, balancing brand-building creativity with conversion-driven execution.Ability to pitch and sell creative ideas and concepts, influencing CMOs, performance marketers, and media strategists.
Confidence, presentation skills and sales skills are a must.Passion for testing, learning and iterating creative dynamically based on real-time performance insights.Experience managing cross-functional teams and working with data, strategy and media teams to drive effective campaigns.Why This Role?Be at the forefront of AI-enabled and media-powered creativity in New Zealand.Work with top-tier brands and creators, using AI to unlock next-gen storytelling.Flexible work and market-leading benefits.If you are ready to challenge the status quo of creative agencies and build something truly game-changing, we would love to hear from you.
Reference #38165.Due to the volume of applications, we can only reply to candidates who are suitable for our current roles.Send your CV and work to Hana Chadwick at The Creative Store, email ****** or call The Creative Store on (09) 365 1077 to discuss this role further.
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