Digital Marketing Strategist
5 days ago
About the Role
At Chubb Life New Zealand, we're committed to providing high-quality insurance products and services that help protect New Zealanders. As a Digital Marketing Specialist, you'll be working closely with our Digital Marketing Manager to build brand equity, generate leads through various channels, and maintain and monitor website content and traffic.
Your Key Responsibilities
- Monitor and share your insights on paid and organic search as well as sharing best practice advice to the Brand and Communications team
- Set up custom reports to monitor and analyse website campaign performance to help meet our goals
- Engage with a variety of teams across Chubb to collate and upload content to the Chubb Website
- Create and manage a dynamic content asset register for the website, collaborating with key stakeholders to ensure we meet all regulatory compliance standards
- Champion the development of dynamic direct marketing campaigns
Requirements
- Expertise in digital platforms, social media strategies, and content management systems (CMS) that drive engagement and enhance brand presence
- Minimum 2 years experience crafting digital media campaigns, including SEM and paid and organic campaigns gained in a structured corporate environment
- Proficient in a variety of Content Management Systems (CMS), including Adobe Experience Manager, WordPress, and SilverStripe, with a proven track record of delivering impactful digital solutions
- Experience across the Google Suite with proficiency in Google ads, Looker Studio, and Search Console
- Demonstrable understanding of best practices to enable the best customer experience
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