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Trade Marketing Specialist

3 weeks ago

Queenstown, New Zealand New Zealand Fine Touring Group Full time

**Job Overview**

">

New Zealand Fine Touring Group is a dynamic technology-enabled travel business with significant growth opportunities in New Zealand and Australian markets. We operate a multichannel strategy, primarily selling travel to international visitors, while also catering to local tourists.

We offer bespoke tours with tailored advice to our customers, ensuring they receive the best experience possible. We are seeking a dedicated Trade Marketing Specialist on a fixed term basis for 9 months to support our trade-facing marketing efforts.

This role will play a vital part in strengthening relationships with global travel agents and wholesalers by creating, coordinating, and distributing compelling trade marketing content. The successful candidate will collaborate closely with our Marketing and B2B teams to achieve this goal.

**Key Responsibilities**">
  • Maintain and regularly update agent resource portals with toolkits, booking resources, and marketing materials
  • Support the onboarding of new trade partners with branded welcome kits, product guides, FAQs, and training content
  • Collaborate with the B2B Account Manager & Marketing team on campaign assets and content planning
  • Write agent-facing blog posts, newsletters, and spotlight features
  • Create destination-specific sales tools including brochures, one-pagers, and visual guides
  • Manage digital assets, ensuring agents and internal teams have easy access to up-to-date resources
  • Update and maintain the B2B section of the FTG website with accurate, engaging content
  • Track and report on the performance of B2B marketing campaigns and content
  • Assist with the planning and execution of agent famil trips, both in-market and in-destination
  • Support the creation and distribution of trade articles and PR content in industry publications

**Requirements**

">

The ideal candidate should possess:

  • 2+ years of experience in a marketing or communications role, preferably in a B2B or tourism environment
  • Experience with CMS (e.g. WordPress), email marketing tools, and basic design platforms (e.g. Canva)
  • Familiarity with social media and content marketing principles
  • Experience working collaboratively across teams
  • Tertiary qualification in Marketing, Communications, Tourism, or a related field preferred
  • A collaborative, proactive mindset with a strong attention to detail
  • Ability to interpret data and feedback to inform better content and campaigns
  • Adaptability and drive to work in a fast-paced, growth-focused business
  • Possession of a passion for travel and building relationships within the industry

**Benefits**

">

We offer great training, support, and career growth opportunities in a dynamic, social, and people-first culture. You'll have the chance to join a high-growth and successful business in Wanaka and enjoy the benefits of working in the travel industry.