Marketing Automation Specialist

4 days ago


Auckland, Auckland, New Zealand Fleetpartners Full time
We are seeking a skilled Marketing Automation Specialist to join our team. As a key member of our Marketing department, you will be responsible for leveraging your expertise in email marketing and customer data programs to set up, optimise, and manage the lifecycle communications program for our different FleetPartners audiences.\

You will develop and execute effective email marketing campaigns to drive engagement, retention, and revenue growth within our audience base. Your expertise in marketing automation platforms, data analysis, customer segmentation, and the ability to develop and implement effective strategies will drive customer engagement and upsell opportunities.

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Key Responsibilities

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Create engaging and targeted email campaigns that effectively communicate key messages and drive customer engagement, conversions, and retention across all FleetPartners audience segments.

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Collaborate with the Marketing team to create compelling and personalised email content that aligns with marketing objectives.

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Manage and develop further the customer lifecycle program for all our audiences.

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Create and manage customer data and segmentation within data platforms including Salesforce and Hubspot.

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Benefits

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We offer a competitive remuneration package, up to 27 days annual leave, flu jabs, corporate discounts, and hybrid working arrangements. We pride ourselves on providing promotion and secondment opportunities to support your growth and success.



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