Marketing Strategy Executive
6 days ago
The Senior Marketing Coordinator will be responsible for managing bottler alignment on the marketing agenda, working closely with OU category teams, contributing to End-2-End consumer & shopper engagement strategy, actively working on local market development, overseeing brand activation & Integration, leading transcreation, localization, and real-time amplification of IMX campaigns, and supporting the System in Customer & Shopper marketing agenda.
Requirements:- Ability to provide region-specific input on marketing strategy and plans (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary.
- Ability to develop relationships with key bottlers and ensure alignment and buy-in on marketing agenda.
- Ability to lead negotiations and alignment with key stakeholders.
- Ability to coordinate & integrate full details (calendars, resources, metrics) of local activation with Bottlers and agency partners.
- Ability to identify needs for campaign localization or customization as necessary within the defined strategy and execution of these transcreations with agency partners.
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