Marketing Strategy and Operations Lead
7 days ago
**Overview of Cgr Services**
We're a global personal care company operating in over 300 locations, with our notable brands being an essential part of life for one-quarter of the world's population.
Our purpose is to deliver better care for a better world, and we believe that every role within our organization plays a crucial part in achieving this goal.
About the Job
This Senior Marketing Activation Manager role involves executing the marketing mix in New Zealand across the Adult & Period Care portfolio, delivering and course correcting the Annual Business Plan results in partnership with the ANZ Sector team.
You'll lead all sampling, partnerships, and shopper marketing programs, including retail media, and be a key conduit within the NPD launch process, supporting launches in the NZ market through cross-functional teams.
- Implement approved marketing plans for the AFC portfolio, including Consumer Promotion spend elements.
- Lead sampling programs in NZ across AFC, including schools for Period Care.
- Develop and manage the shopper marketing program for NZ, working closely with the AU shopper team on strategy and creative.
- Manage the NZ retail media relationship and execution, working closely with the sales team on plans and spend.
- Build and maintain local key partnership relationships such as the Period Place.
Key Responsibilities
- Collaborate with the sales team on innovation days to develop new marketing strategies.
- Provide expert knowledge on marketing trends and customer behavior to inform business decisions.
- Develop and implement effective marketing campaigns that meet business objectives.
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