Social Media Coordinator Head Office

3 weeks ago

Canterbury, New Zealand Conquest Sports Pty Ltd - Converse Licensee Full time

About UsFor the past 40 years, Conquest Sports has enjoyed a wonderful partnership with the Converse Brand as the licensee for the Australian and New Zealand markets. Since then, Conquest has become one of the largest retailers, distributors, and licensees of iconic streetwear brands in the Pacific region. Based in Melbourne, Conquest Sports partners with global brands such as Converse, Nike, and Jordan kids apparel and accessories.ConverseConverse is a place to explore potential, break barriers, and push out the edges of what can be. The company looks for people who can grow, think, dream, and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders, and visionaries. At Converse, it's about each person bringing skills and passion to a challenging and constantly evolving world to make things better as a team.About The RoleReporting to the Head of Brand & Consumer, and working closely with the Digital Marketing team, the Social Media Coordinator will take the reins of our local social media accounts, with a strong focus on the strategy, planning, execution, content creation, and optimisation. You will manage our third-party social media digital marketing agency, being the main conduit of schedule, assets, and performance. This role will manage the alignment of our local social strategy back with Converse global guidelines and with our paid social media partner agency to drive brand and commercial KPIs. You will have additional digital marketing responsibility encompassing consumer-facing copywriting.Manage social media marketing strategy across all social marketing platforms, with defined KPIs.Build, develop, and execute the social media calendar, ensuring cross-functional alignment with retail, brand, and e-commerce.Work closely with the digital agency partner and Digital Marketing manager to build a robust paid social strategy in line with brand directives and company objectives to achieve agreed KPIs.Social media community management.Localised content creation alongside our design and creative team.Be the conduit for social media assets, copy, and timings to the digital agency partner for paid campaign execution.Understand, obsess, and implement brand tone of voice across all consumer-facing channels.Conceptualise, write, and proof consumer-facing copy across social media and selected on-site and CRM communications.Build, develop, and execute content calendar in conjunction with Ecomm/SEO teams.Measure and report on all social media content, utilising insights to make future content improvements.About YouYou are someone who understands the nuances of social media and is on the pulse of what is trending now. With a mix of creative flair and analytical nous, you understand the art and science of social media and how to find the balance to maximise brand reach and engagement.3+ years' experience in a social media role either in-house or within an agency.Experience creating engaging, platform-right content across Meta, TikTok, and YouTube platforms.Proven experience in a similar role, preferably within a fast-paced brand environment.Previous experience in brand copywriting and tone of voice management.Excellent knowledge of social media channels and social success metrics.Proficient in social analytics platforms including Google Analytics, Meta Business Manager, and TikTok Business Manager.Analytical approach and capable of drawing meaningful insights from data and making recommendations to improve performance.Strong knowledge and understanding of the footwear and street culture industries and Gen-Z/Gen-Alpha consumer.Local/domestic hire only (on site).Personal AttributesA demonstrated passion for social media and digital marketing.Progressive learning attitude and track record of onboarding emerging technologies.Strong analytical and problem-solving skills.Results/data-driven.Creative flair.Excellent communication skills.Internal and external stakeholder management skills, including third-party agencies.Capable of working cross-functionally.Strong organisational and planning skills, whilst being flexible enough to adapt to changes in plans.Why Us?Up to 60% off all Conquest brands (Converse, Nike & Jordan kids) for you and your family.Free onsite parking and gym.Do you know the next All Star? We will reward you for referring a friend.Residency Note: To be eligible to apply for this role, you must be an Australian or NZ citizen or have an appropriate visa to live and work in Australia. Further information can be obtained from the Australian Department of Immigration.All offers are subject to successful security & police checks.
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