Senior Lifecycle Marketing Specialist

2 months ago


Auckland, New Zealand Tangram Full time

Company benefits: At Trade Me we encourage you to keep learning.DescriptionTL;DR: Your main focus: building amazing property lifecycle journeys for Trade Me Property to help Kiwi on their property journey. You will succeed through experimentation, innovation, creativity, positivity, great communication, and attention to detail. FYI: We have a flexi working policy and connect in person in the office on Monday and Wednesday. You have: Minimum 4 years' experience in an automation or email marketing role.At Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me our vision is to be the place where Kiwi look first.We have an opportunity for a Senior Lifecycle Specialist to join our awesome Property Marketing team. Utilising your knowledge of consumer behaviour and insights derived from our expansive data set you'll develop, manage and deliver amazing consumer communications that help drive audience growth and retention across Trade Me Property (and Homes).Here's what you can expect from this role:Work closely with Property Marketing, Product, Martech and Analyst teams to create journeys for our key customer segments with clear communication plans.Based on customer understanding and data, create and send targeted automated and dynamic communications across the following platforms: email, push notifications, in app notifications and content cards.Using great research and writing skills, and working closely with the wider marketing team, designers and automation analysts you will develop, design, write and execute lifecycle marketing campaigns to a market leading level.Regularly review the performance of new and existing lifecycle campaigns to see how they can be further improved.Maintain a continuous focus on test and learning with clear hypothesis and testing plans.Become a proficient user of Braze and understand how we can use the platform to create relevant and data driven messages. Keep across enhancements to the platform and share those across the team.Ensure our communications are compliant with anti-spam legislation and ensure our members are not over contacted or receiving conflicting messages.What you will bring to our team:Experience in email campaign development, execution and delivery. A focus on automation emails is a bonus.Previous experience working in a Marketing Automation platform. Braze would be a big advantage, but is not mandatory.The ability to use data to create and assess customer engagement and lifecycle nurture programmes.Commercial nous, with a desire for results and reporting.Strong written and verbal communication as you'll be writing content for our engagement programmes.Excellent organisation and time management skills, demonstrating high levels of initiative.Roadmap planning and prioritisation based on high impact.Energy and collaboration with a strong focus on teamwork.We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.Apply online for this role or contact Wytske Garty for more information.Trade Me connects Kiwi to create the life they want. Join us to shape the experience of thousands of Kiwi and grow your career from day oneAt Trade Me, you'll have the opportunity to work with the best and have the best time doing it. We may have grown up as a company, but we still have the spirit of a startup: a hunger for growth, good vibes, good people and good times.
#J-18808-Ljbffr



  • Auckland, New Zealand Trade Me Limited Full time

    Company benefits: At Trade Me we encourage you to keep learning.DescriptionTL;DRYour main focus: building amazing property lifecycle journeys for Trade Me Property to help Kiwi on their property journey. You will succeed through experimentation, innovation, creativity, positivity, great communication, and attention to detail. FYI: We have a flexi working...


  • Auckland City, New Zealand Xero Full time

    Xero is a beautiful, easy-to-use platform that helps small businesses and their accounting and bookkeeping advisors grow and thrive. At Xero, our purpose is to make life better for people in small business, their advisors, and communities around the world. This purpose sits at the centre of everything we do. We support our people to do the best work of...


  • Auckland, New Zealand Emerge Group Full time

    Do you live at the intersection of marketing and tech, where clean code, smart campaigns, and sharp insights drive real growth? Are you a builder who's not afraid to dive into a line of React.JS one minute and optimise a lifecycle email the next?At Emerge, we're here to redefine financial services for New Zealand's small businesses—and we need a Technical...


  • Auckland, New Zealand Talent Full time

    Marketing Automation Specialist - CONTRACT 15 to 20 hours per week! $50 - $70 per hour Ellerslie location/hybrid working 3-month part time contract, possibility to extend About you I have a great part time contract role available with an awesome business who are the leading providers within their industry! We are looking for an experienced and passionate...


  • Auckland City, New Zealand Momentum Consulting Group Full time

    High Profile Organisation - Central Auckland Location - Permanent Role I $90,000 - $100,000 We're looking for an experienced Marketing Specialist to join for an organisation that strives to positively contribute to a sizeable population. - High Profile Organisation - Central Auckland Location - Permanent Role l $90,000 - $100,000 This role is responsible...


  • Auckland City, New Zealand Temperzone Full time

    **Company Description** At Temperzone, we're passionate about creating comfortable and sustainable spaces. As a leading provider of climate control solutions, we design, manufacture, and distribute innovative air conditioning systems across Australasia, Southeast Asia, and China. We are also the exclusive distributor of Hitachi Cooling & Heating products...


  • North Shore City, Auckland, New Zealand Mitre 10 Full time

    Mitre 10 has been a part of New Zealand's home improvement culture since 1974. An award-winning success story, inspiring Kiwi’s to love where they live, work and play with our home improvement, garden and trade offer. At Mitre 10 we are committed to delivering exceptional customer experiences every time our customers shop with us. Our Direct Marketing and...

  • Marketing Manager

    7 months ago


    Auckland City, New Zealand Talent Group Full time

    An exciting opportunity has become available for a strategically thinking, Senior Marketing Specialist to come on board and lead a small, but effective marketing and communications team. As the new Marketing Manager, you will have excellent communication and networking skills. You will have confidence in your own ability and be able to hit the ground running...


  • Auckland, New Zealand Air New Zealand Full time

    Senior Brand and Marketing Specialist (Market Development Loyalty) - ContractContractKia ora,Air New Zealand is continually capturing the world's attention for its great culture, outstanding customer service and innovations that are truly cutting edge. You'll very quickly discover that we are all about our customers and people.We have an exciting opportunity...


  • Auckland City, New Zealand OCG Full time

    **Digital Marketing Specialist** **$70k salary** **40 hours per week** **Central Auckland location** **About the opportunity**: *** As the Digital Marketing Specialist, you will play a pivotal role within an award-winning centralised Customer Engagement team (2022 Adobe Experience Maker Team of the Year award for the Asia Pacific region). Join this...


  • Auckland City, New Zealand Peoplebank Full time

    Are you looking for a Senior Core Software Systems Specialist opportunity? Look no further! An exciting opportunity available for a skilled and experienced professional like yourself. As a Senior Core Software Systems Specialist, you will be responsible for designing, developing, and maintaining core software systems that are critical to the business. You...


  • Auckland City, New Zealand The Creative Store Full time

    This is an exciting opportunity for an experienced Salesforce Marketing Cloud Technical Specialist looking for a fixed-term contract. Our client is a large private apartment developer, with a repertoire of large-scale residential developments in Auckland, and a brand new office in Manukau. You are a senior-level Salesforce Marketing Cloud Technical...

  • Marketing Specialist

    7 months ago


    Auckland City, New Zealand Golstruct Homes Full time

    Join our dynamic team at Golden Construction Limited, a leading construction company dedicated to delivering excellence in every project. With a commitment to innovation, quality, and sustainability, we have established ourselves as a trusted name in the industry. Now, we're seeking a talented Marketing Specialist to help elevate our brand image and drive...

  • Marketing Specialist

    7 months ago


    Auckland City, New Zealand HAYS Full time

    Opportunity for an experienced Marketing Specialist to take ownership of all marketing activities **Your new company** Our client specialises in providing structural solutions for the strengthening of existing masonry buildings in New Zealand and Australia. Their team of experts, led by world-renowned professionals in structural and earthquake engineering,...

  • Marketing Specialist

    2 months ago


    Auckland City, New Zealand IDEAL PROGRESS LIMITED Full time

    Ideal Progress Limited is a local trusted kitchen furniture specialist based in Auckland. We offer pragmatic and bespoke solutions to your kitchen from design, manufacturing to installation. We have operated for over 10 consecutive years and now has 22 dedicated team members that are our great assets and recipe for success. We are looking for a marketing...

  • Marketing Specialist

    7 months ago


    Auckland City, New Zealand Xiaoxiong Trip Limited Full time

    **About us** Excellent opportunity to join a successful and well-established company and become a part of a great team. We have a terrific chance for competent applicants to join a friendly and supportive team due to continuing growth and increased demand. To continue our success in the future, we’re looking for 1 Marketing Specialist to join our team,...

  • Marketing Specialist

    7 months ago


    Auckland City, New Zealand Raptors Thoroughbred Limited Full time

    We are a dedicated team deeply involved in New Zealand's thoroughbred breeding and racing industry. We're currently looking for a talented Marketing Specialist to join us in Auckland and contribute to our business expansion both locally and internationally. This is a full-time position requiring a minimum commitment of 30 hours per week. **Role...

  • Marketing Specialist

    2 weeks ago


    Auckland, New Zealand Sealegs International Ltd Full time

    Marketing Specialist – Sealegs International (Full-Time)Sealegs International is looking for a highly skilled and versatile Marketing Specialist to lead and drive all aspects of our marketing strategy. This full-time, on-site role is based in Wairau Valley, Auckland, and offers the unique opportunity for a marketing professional to take full ownership of...

  • Marketing Specialist

    6 months ago


    Waitakere City, Auckland, New Zealand JC Recruitment Full time

    Trinity Homes Limited based in Auckland, is looking for qualifed Marketing Specialist to join our busy team. Full time Mon-Fri (guaranteed 30 hours per week) We're passionate about providing quality service to our clients who need buliding, alternation and renovation, etc. Now a good opportunity for qualified Marketing Specialist to join us. Main duties...

  • Marketing Specialist

    7 months ago


    Auckland City, New Zealand HAYS Full time

    Great opportunity for a Marketing Specialist to join this ever-growing organisation! **Your new company** A construction equipment supplier based in Grey Lynn. Our client delivers structural solutions for the existing masonry buildings across New Zealand and Australia. The dedicated team, led by world experts in structural and earthquake engineering,...