Marketing Specialist
2 days ago
Opportunity for an experienced Marketing Specialist to take ownership of all marketing activities
**Your new company**
Our client specialises in providing structural solutions for the strengthening of existing masonry buildings in New Zealand and Australia. Their team of experts, led by world-renowned professionals in structural and earthquake engineering, offers a range of products that are purposefully designed and extensively tested. They also provide advice on structural details and design, as well as specialist technical support.
**Your new role**
You are an experienced and dynamic marketing specialist to drive brand visibility, generate leads and increase industry market share across Australia, New Zealand, and North America.
As the sole marketer within the business, you will take full ownership and responsibility for all marketing activity, and lead the strategic planning, development, and implementation of offline and online initiatives. You will liaise with internal and external stakeholders and work alongside our agencies and advisors to successfully deliver results.
**What you'll need to succeed**
- B2B marketing with experience launching new products and/or services.
- 5+ years in digital marketing role delivering successful cross-channel campaigns from start to finish.
- Commercial awareness and interest of engineering and construction industries, however prior experience is not essential.
- Ability to manage and coordinate digital agencies, external designers, and web developers.
- Intermediate knowledge and user of:
- CRM systems e.g., HubSpot or similar.
- Google marketing tools, including Google Ads. Google Analytics, Google Business Profile,
Google Search Console.
- Social media platforms and tools including LinkedIn Campaign Manager, Meta Business, and
YouTube.
- Design software and tools including Adobe Creative Apps: Photoshop; Illustrator; InDesign;
Acrobat Pro; Premiere or similar, Canva.
- Project management tools and software.
- Event and conference coordination and/or management.
- International marketing or work experience.
**What you'll get in return**
- Flexible working arrangements
- Take ownership of all marketing activities across the business.
- Take your Marketing experience to the next level.
- Great room for growth and development opportunities.
- Opportunity to fly internationally to attend conferences and meet potential clients partners.
**What you need to do now**
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.
2830816
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