Marketing Manager

3 days ago

Auckland, New Zealand Goodman Fielder Full time

Goodman Fielder is New Zealand's largest food & beverage manufacturer, serving customer needs with a portfolio of iconic brands that New Zealanders have grown up with and enjoy every day.
Our brands include Meadow Fresh, Puhoi Valley, Yoplait, Vogel's, Molenberg, and Edmonds…just to name a few
We are passionate about what we do and strive to be the best marketing team in New Zealand.
We are looking for equally passionate and talented individuals to join our business, and be part of our success.
The Opportunity: We are seeking for a Marketing Manager to join our high-performing Dairy team on an 8 Month Fixed Term Contract.
You will join our Auckland team reporting to the Head of Portfolio – Dairy, taking responsibility for leading the strategic marketing direction and P&L delivery for the Beverages portfolio.
This role is an integral member of the Dairy team that will develop and execute a plan to drive growth for their portfolio, with a consideration for both branded & private label, across all channels.
To be successful in this role, you will be a commercially savvy marketer who gets stuff done
You will have a proven track-record of success and be able to demonstrate strong marketing disciplines.
Vital to your success will be your positive attitude, growth mindset, and ability to work well as part of a team.
Key responsibilities: * Portfolio & Brand Strategy: Develop and execute long-term growth strategies, manage brand planning, and collaborate cross-functionally to align portfolio initiatives with business goals.
* Brand & Product Management: Serve as the brand champion, overseeing brand equity, lifecycle management, pricing, and private label opportunities.
* Commercial Acumen: Own portfolio P&L, optimize expenditure, and drive profitable growth through strategic initiatives and commercialization.
* Product Development: Lead consumer-validated NPD plans and manage projects through to successful execution while ensuring profitability.
* Integrated Communications: Deliver impactful, multi-channel communications, manage creative processes, and optimize media planning with agency partners.
* People Leadership: Foster a collaborative and growth-oriented culture, mentor team members, and engage with stakeholders across functions.
Key Skills: * 8+ years in marketing management roles, with strong FMCG experience.
* Relevant marketing qualification.
* Expertise in portfolio strategy, brand management, and actionable insights.
* Proven experience in NPD and financial acumen, including P&L management.
* Leadership competencies include strategic thinking, delivering results, fostering growth, collaboration, and embracing change.
* A passion for marketing, and an interest in current marketing best practice This is an exciting role and opportunity to join the Goodman Fielder marketing team, where you have the ability to lead the marketing thinking for your portfolio with the support of a larger organisation.

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