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Demand Generation Manager

3 weeks ago

Auckland, Auckland, New Zealand Robert Walters Full time

This role offers the opportunity to drive pipeline growth through highly targeted, creative and data-driven campaigns.
You will be instrumental in developing strategies that identify, engage, and nurture prospects, helping the organisation connect with decision-makers and school systems across the globe.What you'll do:As a Demand Generation Manager, you will play a pivotal role in shaping the future of this dynamic organisation.Develop and execute a comprehensive demand generation strategy.Own the relationship with our paid media agency for demand-gen initiatives.Analyse market data, customer behaviour, and feedback to understand Ideal Customer Profiles (ICPs).Partner closely with the sales team to align on key accounts, goals, and messaging.Deploy ABM strategies to engage high-value accounts with personalised messaging.Design technical customer journeys and automated workflows that move prospects through the funnel.Measure pipeline performance using key metrics such as MQLs, SALs, SQLs, pipeline growth, and ROI.Explore new marketing opportunities and channels.What you bring:You should have proven experience creating and owning demand generation programs, ideally in SaaS and international markets.Proven experience creating and owning demand generation programs.Ability to design and execute personalised multi-channel campaigns.Familiarity with sales and marketing automation platforms including CRM systems.Proven success working closely with sales and data teams.Data-driven approach to tracking, measuring, and optimising performance.Exceptional attention to detail and organisational skills.What sets this company apart:This is your chance to join an organisation that is not only an award-winning company but also a thriving community filled with talented, creative, and passionate people
They provide a truly flexible working environment tailored to your needs and learning and development opportunities to help shape your career.What's next:Ready to take the next step in your career?
Don't miss this exciting opportunity
Apply Today by clicking on the linkRobert Walters endeavors to review all applications in a maximum of five working days.
If you have not received correspondence within this timeframe, please do not hesitate contact Ronish Kumar on 09 374 730 or ******.
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