Demand Generation Manager

1 week ago


Auckland, Auckland, New Zealand Robert Walters New Zealand Full time

This role offers the opportunity to drive pipeline growth through highly targeted, creative and data-driven campaigns. You will be instrumental in developing strategies that identify, engage, and nurture prospects, helping the organisation connect with decision-makers and school systems across the globe.

What you'll do:

  • Develop and execute a comprehensive demand generation strategy.
  • Own the relationship with our paid media agency for demand-gen initiatives.
  • Analyse market data, customer behaviour, and feedback to understand Ideal Customer Profiles (ICPs).
  • Partner closely with the sales team to align on key accounts, goals, and messaging.
  • Deploy ABM strategies to engage high-value accounts with personalised messaging.
  • Design technical customer journeys and automated workflows that move prospects through the funnel.
  • Measure pipeline performance using key metrics such as MQLs, SALs, SQLs, pipeline growth, and ROI.
  • Explore new marketing opportunities and channels.

What you bring:

  • Proven experience creating and owning demand generation programs, ideally in SaaS and international markets.
  • Ability to design and execute personalised multi-channel campaigns.
  • Familiarity with sales and marketing automation platforms including CRM systems.
  • Proven success working closely with sales and data teams.
  • Data-driven approach to tracking, measuring, and optimising performance.
  • Exceptional attention to detail and organisational skills.

What sets this company apart:

This is your chance to join an organisation that is not only an award-winning company but also a thriving community filled with talented, creative, and passionate people They provide a truly flexible working environment tailored to your needs and learning and development opportunities to help shape your career.

What's next:

Ready to take the next step in your career? Don't miss this exciting opportunity Apply Today by clicking on the link

About the job

Contract Type: FULL_TIME

Specialism: Marketing

Focus: Online / CRM / Database Marketing

Industry: New Media and Internet

Workplace Type: Hybrid

Experience Level: Mid Management

Location: Auckland

Salary: Negotiable

Job Reference: 2049010/001

Date posted: 21 March 2025

Consultant: Ronish Kumar

Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.

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