Demand Generation Manager
1 week ago
This role offers the opportunity to drive pipeline growth through highly targeted, creative and data-driven campaigns. You will be instrumental in developing strategies that identify, engage, and nurture prospects, helping the organisation connect with decision-makers and school systems across the globe.
What you'll do:
- Develop and execute a comprehensive demand generation strategy.
- Own the relationship with our paid media agency for demand-gen initiatives.
- Analyse market data, customer behaviour, and feedback to understand Ideal Customer Profiles (ICPs).
- Partner closely with the sales team to align on key accounts, goals, and messaging.
- Deploy ABM strategies to engage high-value accounts with personalised messaging.
- Design technical customer journeys and automated workflows that move prospects through the funnel.
- Measure pipeline performance using key metrics such as MQLs, SALs, SQLs, pipeline growth, and ROI.
- Explore new marketing opportunities and channels.
What you bring:
- Proven experience creating and owning demand generation programs, ideally in SaaS and international markets.
- Ability to design and execute personalised multi-channel campaigns.
- Familiarity with sales and marketing automation platforms including CRM systems.
- Proven success working closely with sales and data teams.
- Data-driven approach to tracking, measuring, and optimising performance.
- Exceptional attention to detail and organisational skills.
What sets this company apart:
This is your chance to join an organisation that is not only an award-winning company but also a thriving community filled with talented, creative, and passionate people They provide a truly flexible working environment tailored to your needs and learning and development opportunities to help shape your career.
What's next:
Ready to take the next step in your career? Don't miss this exciting opportunity Apply Today by clicking on the link
About the job
Contract Type: FULL_TIME
Specialism: Marketing
Focus: Online / CRM / Database Marketing
Industry: New Media and Internet
Workplace Type: Hybrid
Experience Level: Mid Management
Location: Auckland
Salary: Negotiable
Job Reference: 2049010/001
Date posted: 21 March 2025
Consultant: Ronish Kumar
Come join our global team of creative thinkers, problem solvers and game changers. We offer accelerated career progression, a dynamic culture and expert training.
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