Digital Demand Generator

1 week ago

Auckland, Auckland, New Zealand Robert Walters New Zealand Full time

We are seeking a highly skilled Marketing Campaign Strategist to lead our demand generation efforts. In this role, you will be responsible for developing and executing a comprehensive demand generation strategy that drives pipeline growth and connects us with decision-makers across the globe.

Main responsibilities:

  • Developing and executing a comprehensive demand generation strategy.
  • Building and maintaining relationships with paid media agencies for demand-gen initiatives.
  • Analysing market data, customer behaviour, and feedback to understand Ideal Customer Profiles (ICPs).
  • Partnering closely with the sales team to align on key accounts, goals, and messaging.
  • Deploying ABM strategies to engage high-value accounts with personalised messaging.
  • Designing technical customer journeys and automated workflows that move prospects through the funnel.
  • Measuring pipeline performance using key metrics such as MQLs, SALs, SQLs, pipeline growth, and ROI.

The successful candidate will bring:

  • Proven experience creating and owning demand generation programs, ideally in SaaS and international markets.
  • Able to design and execute personalised multi-channel campaigns.
  • Familiarity with sales and marketing automation platforms including CRM systems.
  • Proven success working closely with sales and data teams.
  • Data-driven approach to tracking, measuring, and optimising performance.
  • Exceptional attention to detail and organisational skills.

This is a fantastic opportunity to join a global team of creative thinkers, problem solvers, and game changers. We offer accelerated career progression, a dynamic culture, and expert training.

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