B2B Marketing Lead

4 days ago

Auckland, New Zealand The Pond Full time

Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours.Own and lead B2B marketing for NZ's leading furniture, workplace design, and manufacturing brand.With an audience grounded in the design-led commercial workspace industry, this role will suit someone with a strong commercial or personal connection to the interior design and architectural industry.This is a new senior role designed to take the good work developed by the business to an entirely new level.
We're looking for someone to take full ownership of the development and implementation of the brand, product, and customer engagement strategy across a proven and quality manufactured product and design management service.As the Brand & Marketing Lead, you will drive brand consideration and create the best brand and partnership experience for the end client.
This role will develop and implement go-to-market strategies across all marketing channels to drive brand awareness with industry leaders and core B2B audiences.
You will also create and develop partnership programs, brand associations, and events to promote and align the brand at the highest level.You'll be creatively minded and have a personal passion or professional association for the broader design community.
You'll also be extremely organised, willing to take a hands-on approach to this role, have fantastic communication skills, and be a genuinely authentic person.
The ideal candidate will have experience in marketing and growing a service-based business, ideally in a B2B environment.The breakdownWe are looking for a Marketer with:Minimum 5 years of commercial marketing experienceMinimum 1-2 years experience in B2B marketingExperience with the entire marketing discipline suite – proper 360-degree marketerCommitment to the role, open to travelKey responsibilities are:Lead Marketing - Develop and execute the year-long marketing plan, which supports key brands/products to core customer audience personas across NZ & AUSTeam Coordination - Coordinating the creative team and function for the businessProduct Marketing - Developing and leading the overall brand strategy and ongoing marketing for the brand and associated new and existing products to direct customer segments locally, abroad & onlineSales Enablement - Producing assets and material for the sales team that represents and sells the brand and products in the best lightWebsite Management - Working closely with the external agency and internal teams to manage website contentLead Gen - Develop and execute lead generation strategies to acquire high-quality leadsEducation & Awareness - Implement lead nurturing campaigns to engage and educate leads at various stages of the sales funnelContent Marketing - Develop engaging and informative lead-generating content tailored to the B2B audience, including blog posts, whitepapers, case studies etc.Partnership Marketing - Identify and establish strategic partnerships with relevant organisations, associations, and influencers to expand brand reachAre you someone who…Has a growth marketing mindset?A balanced blend of strategic and hands-on delivery?Focused multitasker & self-starterA team player & keen collaboratorWants to be part of a best-in-class operation/brandGenuine and authentic in approachThe rewardSalary of $130k per annum + KiwiSaverPerformance bonusHealth insurance packageTravel optionsMandatory requirementsRight to work in New ZealandExposure and experience to the entire marketing discipline suite – proper 360-degree marketerB2B marketing experienceIf this role sounds like you then apply online or email ****** with a brief summary of why you may be interested in this position & a copy of your CV.
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