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Seo Manager
1 week ago
Our PurposeAt Xero, we're here to help you supercharge your business.
We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps.
When that happens, we're not only making life better for small business, we'll be building a stronger economy that can change the world.As SEO Manager, you'll be in charge of developing and implementing a strategy for organic growth expansion of xero.com across all search engines, alongside our internal team and agency partners.SEO is a key growth channel for Xero, attracting millions of sessions a month, and with significant opportunity to expand this further.
Leveraging a combination of content, technical SEO, authority/link building, and other offsite SEO activity you'll drive predictable long term impact by delivering high quality content to users on Google and beyond.What you'll doReporting into the Head of SEO your main responsibility will be end to end management of our SMB Acquisition SEO initiatives, globally.
This will include:Leading SEO projects - from strategy planning, through to implementation and performance monitoringOwning keyword intelligence, and defining opportunities and gaps in terms of keyword coverageCollaborating with our in-house content, website, CRO and analytics teams to support our advertising strategiesCollaborating with our SEO agency partnersUsing performance data and competitive insights to develop an offsite strategy to support SEO effortsMonitoring performance, and staying on top of industry trends and algorithm changes - then sharing insights and acting on themWhat you'll bringProven expertise in data-driven SEO, including Core Web Vitals, E-E-A-T, programmatic SEO, and emerging trends.Strong analytical skills with a keen attention to detail, alongside experience with SEO performance tracking tools like Google Analytics and Search Console.Excellent communication and cross-functional collaboration skills, fostering alignment across teams.A curious and passionate approach to SEO and performance marketing, with a commitment to continuous learning.Why Xero?Offering very generous paid leave to use however you'd like (plus statutory holidays
), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, free medical insurance, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, you'll do the best work of your life at Xero.
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