Head of Unified Marketing

2 weeks ago

Christchurch, New Zealand Farmlands Co-Operative Full time
  • Get out of the weeds, coach a team and focus on the big picture
  • Work for a fast-paced NZ owned co-operative
  • Enjoy flexi-working and our collaborative environment

Mō te whai waahi | About the opportunity

At Farmlands - Te Whenua Tāroa we’re looking for a Head of Unified Marketing to lead, own and drive the transformation of our marketing strategy. This is the perfect role if you’re wanting to get out of the weeds, coach a team, and focus on the big picture.

In this newly created role, you’ll report to the General Manager – Marketing, and be tasked with developing an integrated, omnichannel marketing strategy that aligns digital and traditional efforts.

You’ll lead a team of experienced marketers to graduates, including the Marketing Business Partner, Digital & Automation, E-Commerce, and Campaign Lead functions. You’ll need to bring these marketing experts together in a way that supports them to do their jobs differently, and work closely with Innovation and Digital Team to realise all the benefits of our marketing technology stack. You’ll also need to influence other parts of the business to demonstrate the value of well thought-through marketing and strategy application.

Aside from the opportunity to take us on the integration journey, you’ll be part of a larger marketing team that truly values customer data and leveraging it to deliver the best solution for the customer. You'll also get to work with a relational GM of Marketing who really cares about and empowers people.

Mōhou ake | About you

With presence, energy and strong personal drive, you'll have proven experience in leading a team and transforming omnichannel marketing.

Key to your success will be:

  • A coaching approach to leadership and growth mindset
  • Proven ability to inspire and motivate change
  • Strengths in strategic thinking
  • A structured, analytical approach
  • High level of commercial acumen
  • Ability to articulate value using data and analytics

Mō ngā painga | About the benefits

You'll receive a competitive remuneration package with service-related benefits such as medical insurance. With access to sick leave from Day 1, annual flu shots, I Am Here mental health and wellbeing platform and training, and our EAP service, you’ll know your health and wellbeing are right up front and centre.

You'll also be rewarded with:

  • Genuine hybrid working environment (3 days onsite, 2 from home)
  • Opportunity to purchase up to 2 additional weeks of annual leave
  • Family-friendly shutdown periods over Christmas and Easter
  • An exclusive Farmlands shareholding opportunity providing access to a vast array of discounts with our Farmlands Card Partners
  • Discounted purchasing within our Farmlands retail stores
  • Training and Development opportunities
  • Additional support for parents - 10 weeks of fully paid parental leave for primary carers and 2 weeks' paid partner's leave
  • Pet friendly offices - bring your furry friend
  • Working with awesome people every day

Te Tono | How to apply

Apply online with your CV and cover letter and we'll do the rest. We'd love to hear from you and know you'll most definitely grow your career – and us - at Farmlands.

We are a 2024 Circle Back Initiative Employer – we commit to respond to every applicant.

Applicants must have the legal right to work in New Zealand.

At Farmlands - Te Whenua Tāroa, our purpose is to enable improved profitability and productivity for NZ farmers and growers, and our vision is to be the 'go-to' for everyone connected to our land. This is what gets us out of bed in the morning and keeps us going day in and day out.

As New Zealand's largest farming co-operative, we have an annual turnover of more than $2.3 billion, with over 1200 staff in over 80 locations from Cape Reinga to Bluff. In addition to our strong core retail business, we have a well-established shareholder card network with operations in feed production, nutrition, ecommerce, fuel, distribution, agronomy, to name a few.

Joining our team gives you the chance to contribute to a Kiwi-owned brand. We offer autonomy in a collaborative fast-paced environment where we truly value ‘Minds Open’, ‘Be-ing You’, and ‘See-ing it Through’.

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Please note that the successful candidate will have to go through pre-employment checks before starting with us at Farmlands. These will include two references from your two most recent managers, a Ministry of Justice Check, proof of your right to work in New Zealand, a driver’s licence check and an ACC background check. For certain roles a drug and alcohol test, credit check and AML check may be required.

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