Brand Manager

2 months ago


Auckland City, New Zealand JACOBS DOUWE EGBERTS Full time

**Company Description**
JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second, and is headquartered in the Netherlands. For more than 265 years, we’ve been inspired by the belief that it’s amazing what can happen over a cup of coffee. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands including Kiwi favourites such as Moccona, L’OR, Hummingbird, Bell Tea, Jed’s, Ti Ora and more. In 2022, JDE Peet’s generated total sales of close to 15 billion NZD and employed a global workforce of more than 20,000 employees.

We offer our people a range of learning and development programs to support their personal growth and we believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way.

We’re looking for an experienced Brand Manager to join our Marketing team in Auckland on a 12-month fixed term contract, representing iconic NZ coffee brand, Jeds.

You will be based in our East Tamaki office alongside our supportive and enthusiastic Marketing team. This role is a great senior opportunity to work with well-known brands and build on your skills and experiences to deliver great results for our customers

Are you up for this exciting challenge?

In this role, you will:

- Develop and implement a winning strategy for Jeds.
- Manage all marketing activities including advertising creative and media planning, btl activation & brand experiences, packaging, innovation projects and NPDs
- Maintain relationships with local media and brand agencies
- Manage the marketing budget for Jeds.
- Manage ESG initiatives from sourcing to local charity partnership
- Understand brand performance through key metrics such as sales volumes, market share trends and competitor activity, and adjust brand plans accordingly

**Qualifications**
For this role as an experienced Brand Manager, we’re looking for someone who has the following skills and experience:

- You have a bachelor’s degree, ideally in Marketing
- 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG
- You have proven experience in delivering successful brand and category strategies
- You have a passion for coffee and feel connected to our brands
- You have excellent stakeholder management skills - both internal and external
- You can manage a wide range of projects and tasks at the same time

**Additional Information**
What’s in it for you?
- Delicious coffee and tea on-site and quarterly free staff parcels including a range of our coffee and tea brands
- Career development opportunities within our company


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