SEO / Sem Specialist - Part Time

7 months ago


Auckland City, New Zealand Sandfield Full time

We’re Sandfield and we build smart software solutions for some of Australasia’s top brands.

We’re working on some pretty cool projects right now and there’s plenty more in our (very long) pipeline...so we need more talented digital experts to join our awesome team.

**About Sandfield**

We’re a leading, Kiwi-owned, software business that prides itself on NOT just being a conventional tech company.

We've been backing ourselves, and our ability to create great solutions for clients, since we first opened our doors in 1989. Since then, we’ve developed some pretty innovative systems for clients which helps set them apart from the competition.

Our work facilitates high-performance supply chains for the likes of Mainfreight, Qube and Allied Concrete and keeps millions of orders and data points flowing for Foodstuffs. It also manages business finances for Team Global Express and Green Acres, helps fill seats on the Interislander for KiwiRail and keeps Les Mills members engaged...plus so much more.

**Our pitch to you**

We guarantee your ‘everyday’ will be interesting, varied, challenging and fun You’ll get to work with a range of other smart individuals of all levels, who also happen to be really great people too.

They’re mountain bikers, road bikers, skiers, runners, active relaxers, video gamers, animal lovers, movie buffs, gym buffs, foodies, wine critics, bakers and musicians. They’re also family people, single people, party people, quiet people, loud people and happy people.

Our collaborative culture is at the centre of everything we do at Sandfield and it makes it a pretty special place to work. We know this because people also don’t tend to leave - i.e. the average length of service here is at least five years.

We also have a beer fridge, funky offices and ‘fun food events’

But don’t just take our word for it - here’s what our people say about working at Sandfield

As an organisation, we’re also very conscious of our environmental footprint and are currently on a journey to become carbon neutral in the very near future.

**About the role**

We are looking for a part-time SEO and SEM specialist who can help drive the ongoing analytics, SEO and SEM initiatives as part of our Sandfield team. Hours will be approximately 15 hours a week and expected to grow.

Sandfield offers SEO & SEM services for some of our customers as part of our digital offering. The role will require the ongoing management and optimisation of both internal and external websites, leveraging your expertise in the Google Marketing Platform, analytics and paid advertising.

**Responsibilities Include**:

- Analyse keyword reports monthly to identify gaps in coverage and areas for improvement.
- Create and refresh content for website pages and blogs
- Develop and update schema markup
- Utilise website analytics tools (GA4, GTM) to track and analyse traffic, user behaviour, and campaign performance.
- Conduct regular SEO audits to identify and address technical SEO issues, fix basic issues and escalate complex issues to developers.
- Build backlinks through identifying effective outreach strategies and collaboration with relevant websites.
- Generate reports detailing SEO performance
- Create and manage Google Ads campaigns for optimal performance.
- Analyse and generate detailed reports on Google Ads performance data (monthly/yearly comparisons)
- Generate and implement actionable recommendations
- Conduct A/B testing of ad creatives, landing pages, and other campaign elements to optimise conversion rates.

**Skills and Experience**:

- Google Ads - comprehensive knowledge of Google ads network, campaigns, optimisation, and delivery
- Knowledge of Google Tag Manager, Google Analytics, Google Ads and the Google Marketing Platform (experience with the latest Google 4 platform is a bonus)
- Good working knowledge and understanding of SEO/SEM, the tools associated with them and how the various platforms integrate with each other
- Be data driven and detail orientated - Have a strong understanding of the data behind the data - How it is tracked, where it goes, and how it can subsequently be used
- Experience with monitoring and audit tools such as SEMRush, Ahrefs, Screaming Frog etc
- Experience with Search Console, Analytics, Tag Manager
- Some experience in content writing would be beneficial, particularly in crafting blog posts tailored to keyword suggestions for optimal SEO performance.
- Website UX experience (would be nice)

**Make your next move with us**

If you want to join a great team and be part of the driving force behind some innovative tech solutions for a range of top companies in this part of the world, then let’s talk

**PLEASE DO NOT APPLY if you are not in NZ (unless you are a New Zealand citizen)


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