Digital Marketing Manager

1 week ago

Auckland City, New Zealand Ogilvy Full time

**About Ogilvy**

**About Ogilvy**:
Ogilvy was founded in 1948 by David Ogilvy. David created a culture that deeply respects and cares about its people and clients. Our mission is to inspire people and brands to make an impact and we are committed to attracting, growing, and retaining the best talent in the industry.

**About the Role**:
Accelerate Digital Marketing Transformation, leveraging OU IMX digital strategy & frameworks, and integrating into local market strategies and executions. With the vision of an integrated digital system, with CONSUMER DATA at the heart, delivering ENGAGING, PERSONALIZED EXPERIENCES across our OWNED & SOCIAL PLATFORMS, that drives transactions.

**What You’ll Do**:
**Delivering against 2025 ABP IMX Digital OKR targets**:1PD collection, usage, monthly active users on 1XP, engagement rate on social (global social OKR WIP), connected pack activation (top 3 brands, across top 5 markets)

**Integration of OU IMX digital strategies into local market strategies & campaigns.**
- Work with Studio X team (local, regional, social teams) to developing digital strategies that align with overall marketing plans & business objectives.
Ensure IMX Digital OKRs into overall campaign strategy, execution plan & OKRs.Historical performance + Social insighting to inform strategiesPartner with local FLMs to understand their category, brand and charter objectives and identify how Digital can play a role in achieving the business objectives.Review local charter strategy and consumer experience proposed by Studio X and provide recommendations on Digital integration (1XP, Social ,Connected Pack, CRM, 1PD collection and activation)**Drive digital operational excellence.**

**Lead digital marketing across charters** (1PD, 1XP, digital platforms, CRM, social, chatbot) in partnership with FLMs, IMX (E2E Commerce, Digital Media), Studio X, in collaboration with CCL Digital Commerce and PACS.
Execution plansPerformance tracking & optimization (key IMX Digital OKRs, though factoring in impact of other adjacent drivers like Media, Commerce, etc)**Always-on digital content** (1XP - personality quizzes/surveys/games, PACS sustainability content) and trendjacking content (social) in collaboration with FLM, PACS, Legal, Studio X (local, regional, social teams)

**IMX Digital OKRs Scorecard**- tracking market’s progress towards targets and optimization based on marketing calendar & charter pipeline.

**Champion change management locally to democratize digital.**
- Lead **digital transformation initiatives** within local teams, fostering a culture of innovation and adaptability.
- Act as a **liaison between local FLMs and Regional IMX Digital** to ensure alignment and achievement of IMX Digital OKRs.

**What You’ll Need**:

- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
- 5-8 years of experience in digital marketing (social, digital media, CRM, digital platforms, data)
- Strong understanding of:

- DATA & CRM - first-party data acquisition and activation, CRM, data integration, consumer insights, and real-time optimization.
- SOCIAL - Content, Influencer, Live, Listening, crisis management, Response Management
- DIGITAL PLATFORMS - Websites, chatbots, tools, technical integration requirements.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams - cross functional internal & external partners to drive results.
- Excellent project management skills.
- Experience in the Consumer Packaged Goods (CPG) industry preferred.
- Experience in e-commerce (Food service aggregators or e-retail), e-B2B, training or coaching teams on digital strategies is a plus.

**How We’ll Support You**:
Ogilvy celebrates its people. Fully. Enthusiastically. Unhesitatingly. We’ll empower you with the tools you’ll need to succeed. We’ll give you the autonomy to seek out new paths and better ways of doing things. We’ll support you with colleagues who are experts in their disciplines, drawn from across the Ogilvy network. And we’ll provide opportunities for you to do work of which you’ll be proud, with people you’ll be proud to call your teammates.

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression.

We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities - and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality.

Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity.

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