Brand Manager

3 weeks ago


Auckland City, New Zealand JACOBS DOUWE EGBERTS Full time

Brand Manager - Hummingbird
- Marketing
- Auckland
- Full-time
- New Zealand

We’re looking for an experienced Brand Manager to join our Marketing team in Auckland, representing local specialty coffee icon, Hummingbird.

You will be based in our East Tamaki office alongside our supportive and enthusiastic Marketing team. This role is a great senior opportunity to work with well-known brands and could be a stepping stone to grow your Marketing career within JDE

Are you up for this exciting challenge?

In this role, you will:

- Develop and implement a winning local strategy for Hummingbird.
- Manage all marketing activities including local packaging, communication, and innovation projects and NPDs
- Maintain strategic relationships with local media and brand agencies
- Manage strategy & implementation of Hummingbirds ‘green bean fund’ charitable donations
- Manage Hummingbirds digital platforms, such as our direct-to-consumer (D2C) website, database and social pages.
- Manage the marketing budget for Hummingbird.

**Qualifications**:
For this role, we’re looking for someone who has the following skills and experience:

- You have a bachelor’s degree, preferably in Marketing
- 7+ years previous experience in Brand Manager roles, ideally for other well-known brands within FMCG
- You have proven experience in delivering successful brand and category strategies
- You have a passion for coffee and feel connected to our brands
- You have excellent stakeholder management skills - both internal and external
- You can manage a wide range of projects and tasks at the same time

Additional Information

What’s in it for you?
- Competitive salary and discretionary bonus opportunity
- Work with market leading local brand
- 3pm finish - Summertime hours
- Enjoy half a day off on your birthday.
- Subsidised Medical Insurance for you and your family.
- Income Protection and Life Insurance.
- Learning and development programs to support personal growth.
- Quarterly free staff boxes including a range of our coffee and tea brands, and access to discounted staff purchases.

JDE Peet’s is the world's leading pure-play coffee and tea company, serving approximately 4,200 cups of coffee or tea per second, and is headquartered in the Netherlands. For more than 265 years, we’ve been inspired by the belief that it’s amazing what can happen over a cup of coffee. We unleash the possibilities of coffee and tea in more than 100 countries with a portfolio of over 50 brands including Kiwi favourites such as Moccona, L’OR, Hummingbird, Bell Tea, Jed’s, Ti Ora and more. In 2023, JDE Peet’s generated total sales of close to 15 billion NZD and employed a global workforce of more than 20,000 employees.

We offer our people a range of learning and development programs to support their personal growth and we believe that a diverse and inclusive culture enables us to serve every coffee and tea lover in the best possible way.



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