Senior Content Strategist

4 days ago

Wellington City, New Zealand Springload Full time

**Who we are**
**Mō tō mātou āhauatanga**

Springload Te Pipītanga is the largest independent digital agency in Wellington. We encourage our employees to thrive at work and at home. We’ve got great clients, challenging projects, and a friendly workspace. There are always plenty of healthy snacks available, People’s Coffee brewing, and craft beer in the fridge.

**What we do and why we do it**
**Ā mātou mahi ō mātou mātāpono**

Our purpose is to make the things that matter, better — better for people and for the planet. We follow a human-centred process, keeping the people we’re designing for at the centre of the work. We’re a multidisciplinary team, and we collaborate closely with each other and with our clients on projects that make a real impact.

We celebrate different perspectives. We're committed to creating an equal, inclusive, and diverse workplace. We know we do better work if we have a diverse mix of people on our team. We're also a certified B Corporation — ethical and environmentally sustainable practices are a huge focus for us.

We’re looking for someone who shares the same values.

**We can offer you**:

- a whānau-friendly, flexible workplace, with the ability to work from home.
- highly talented teammates who strive to create world-class experiences that make people's lives better
- a base in central Wellington, Aotearoa New Zealand, near cafes, shops, theatres, and the waterfront.

**About this role**

You’ll work on two exciting and topical government website redevelopment projects that will improve the lives of people in Aotearoa New Zealand. One of these projects places Māori at the centre of the mahi and is led by Māori.

**In this role you’ll**:

- Utilise your experience and skills in working on kaupapa māori based projects and your strong understanding of te ao Māori to work collaboratively to ensure a te ao Māori approach to all content recommendations and deliverables.
- Partner with our clients to understand their content needs and their customers’ content needs.
- Create content audits and make content recommendations that help our clients understand their current content and identify gaps and opportunities for improvement.
- Create content strategies that help our clients plan, create and maintain their content.
- Develop information architectures based on robust user research, analytics and understanding of business goals.
- Collaborate with other creatives to plan and develop digital content, style and layout.
- Provide content leadership for Springload’s clients and internal teams through strategy, recommendations and production of content deliverables.
- Establish and promote content strategy guidelines, best practices and standards within Springload and externally.

**About you**

You love words. But, more importantly you understand how to build the framework that makes all types of content sing. As a content strategist at Springload, you’ll make sure our products are beautifully written, user-friendly and work seamlessly across multiple channels - not just web.

You’ll be a big picture content champion who’s prepared to pick up the tools and dive deep into the minutiae of microcopy or style guides. Content models? Information architectures? You do those in your sleep. Ampersands? To you - anathema.

While you might be an exceptional writer, your real skill lies in your ability to sell content strategy as an essential requirement for any digital product. Not just to our clients, but also internally. Then create tailored strategies. Like a boss.

You’ll understand content is a design skill and not just words strung together in a (semi-)coherent sentence. You’re comfortable understanding how information architecture, user research, content design, business processes and SEO combine to create products that **_work_**.

If you’re a creative, pragmatic, and passionate content strategist, we want to hear from you.

**Who are you?**
- An experienced content strategist, with proven experience leading content strategy on successful projects.
- Experienced and skilled in working in a te ao Māori way, and preferably some experience working with te reo Māori content.
- A content professional with a deep understanding of customers, their content needs and what motivates them online through excellent user research skills.
- Confident in planning multi-channel content - from websites, to social and even (*gasp*) print.
- Experience in delivering workshops for, and working with, diverse stakeholders in a fast-paced and innovative environment.
- Adept at working with clients, a vision for projects, offering expertise and strategy, and knowing how to navigate difficult conversations when necessary.
- Strong problem-solving skills and independent self-direction, coupled with an aptitude for team collaboration and open communication.
- Strong coaching skills to support and develop content strategy within Springload and with our clients.
- Wa

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