Digital Executive

4 days ago

Auckland City, New Zealand ZURU Full time

\uD83D\uDE80 Ready to be part of the digital revolution? At ZURU Edge, we're not just transforming the FMCG industry; we're propelling marketing innovation into uncharted territories As a Digital Marketing Executive with a focus on Google platforms, you'll be at the forefront of pioneering campaigns that push the boundaries of digital marketing. \uD83C\uDF1F

**ZURU** is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.

**Duties & Responsibilities**:

- Create and execute digital paid amplification strategies and comprehensive Google & YouTube campaign implementations that drive brand awareness, engagement, and conversion.
- Drive campaigns execution, to optimization and beyond to meet key performance metrics across given channels.
- Ensure campaign success by managing bids and budgets to meet defined KPI’s.
- Optimize campaigns to deliver the best return on investment for agreed metrics.
- Manage budgets across brands and geographies, analyzing and recommending modifications to ad spend to optimize the overall media strategy.
- Provide detailed reports on campaign performance and share insights with broader teams to inform ongoing content and campaign strategies.
- Monitor web engagement & conversion metrics to suggest content optimisation strategies.
- Deliver week to week media reporting & meeting recaps, to identify key learnings to govern ongoing strategies, including sharing these learnings with the wider team with excellent communication.
- Analyse end of campaign results and recommend adjustments to optimize media strategy.
- Stay on top of new developments in the social and digital media space, including new features and functions of Google platforms, to explore opportunities for enhancing campaign performance.
- Test new features & functions of the Google platforms.
- Participate in bi-weekly Google office hour calls to contribute to upcoming campaign planning and stay informed about platform updates.
- Handle invoice processing and communicate updates on payment statuses to the supplier.

**Skills & Experience**:

- Bachelor degree in Marketing, Advertising, Business, or related field.
- 1-2+ years proven track record of paid social campaign performance across Google, Facebook or any similar platform, tied back to business/campaign goals and measured by key performance metrics.
- In-depth knowledge of Google Ads, YouTube advertising, and other relevant tools and platforms.
- Proactive, self-starter who takes full pride and ownership in their work. Doesn’t wait for step-by-step instructions, believes in their ability, and works closely with their team to execute to the best of their ability at all times.
- Strong analytical skills and ability to interpret data to drive campaign optimization.
- Experience managing campaign media schedules & reporting, and a track record of executing on effective and efficient results at each stage of the marketing funnel.
- Understands the importance of budget optimisation down to each individual impression, and the role of different channels in the wider digital eco-system.
- Highly adaptable and low-friction style of working. Comfortable working with multiple ethnicities, ages, backgrounds, skill sets and personalities. Mentally tough, confident and results driven. Displays radical candour yet empathy at every turn.
- Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
- Detail-oriented with strong organizational and time management abilities.
- Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively with a strong can-do-attitude.
- Certification in Google Ads or related digital marketing certifications is a plus.

Base + Discretionary Bonus

**ABOUT ZURU**

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly place

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