Product Copywriter

5 months ago


Auckland City, New Zealand Fisher & Paykel Appliances Full time

The Role

Fisher & Paykel is an iconic New Zealand brand, a global company with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique.

We are driven by our values of being trusted, sustainably minded, innovative, generous and curious. As a team we take a collaborative approach and have a working environment where all ideas are heard, evaluated, and tested against our leading goal - to be the world's most human-centred appliance brand.

As a Copywriter - Product, you will be responsible for creating product and technical content for the Fisher & Paykel, DCS and Haier websites in both online and offline mediums. You will work closely with the Brand & Content and Product Management teams to write copy that helps us introduce new products to both consumer-facing and B2B audiences.

Reporting to the Chief Designer - Brand & Content, you will:

- Create engaging product descriptions for our website and other spec sheets
- Collaborate with product managers, engineers, and designers to ensure that product messaging is accurate and meets customer needs
- Research and understand the technical details of our products and translate them into consumer-friendly copy
- Write both short and long product copy, adhering to strict character counts and frameworks
- Develop and maintain product messaging, conventions and tone of voice guidelines
- Be a guardian for our brand messaging, ensuring that consistency and tone of voice is maintained across website touchpoints
- Collaborate with other copywriters to peer review and edit, brainstorm and share resources

What we are looking for
- Recent copywriting or technical writing experience (2+ years)
- Excellent written and verbal communication skills
- Strong attention to detail and the ability to work in a fast-paced environment
- Knowledge of technical writing best practices and ability to translate technical information into user-friendly copy
- Ability to adapt writing style and tone to suit our different brands and audiences
- Great stakeholder management, communication and influencing skills - being proactive to get the job done

What we offer

We can give you the rare opportunity to move into a large, complex global organisation headquartered in NZ, where you will gain wide exposure across the business. This role has diverse and exciting challenges and the chance to continually learn and develop.

Along with a competitive salary, flexible working, ongoing development and excellent growth and progression opportunities, as a valued member of our team you’ll enjoy generous discounts on Fisher & Paykel and Haier products, life & disability insurance, discounted medical cover, access to our superannuation scheme, access to our leading Whanau/Family leave offering, our subsidised staff café, and free car parking when you are on-site.

All this, coupled with great leadership and backed by a world leading heritage brand that is consistently ranked as one of New Zealand’s most Trusted Brandsyear after year.

Fisher & Paykel is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.


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