Senior Copywriter

3 weeks ago

Auckland City, New Zealand Clemenger Group Full time

WHO WE ARE
Raydar is NZ's leading Shopper & Retail agency, with the ability to influence choice through shopper insight, smart creative and award-winning design.

OUR VISION
To make our customer's brands the number one choice for Kiwi consumers.
What this means for the Senior Copywriter and the creative department
The Creative team are responsible for creating world-class ideas that will form the heart of effective, behaviour-changing campaigns. The Senior Copywriter will create and/or contribute to these ideas and work with the creative and wider team to bring these ideas to life brilliantly in market.

OUR VALUES
- We're boldly inquisitive
- We smash boundaries
- We champion collaboration
- We're fiercely proud

WHAT MAKES US DIFFERENT?
Our work is powered by extensive in-house audience insight capability to drive smarter, more effective outcomes for our clients.

THE PRIMARY FUNCTION & VISION FOR THE ROLE
The Senior Copywriter is a strong conceptual thinker and written word expert ie. a storyteller.
They will work closely with the Creative Director with a strong focus on creating brave, disruptive and inspiring ideas. They will also be charged with articulating these ideas via powerful and persuasive copy in the media or channel required. They will work with the design team to execute these ideas to the highest visual standard.
They will be responsible for delivering written content elements to meet the requirements of the brief, including print, experiential, digital, social and other media channels.
This role is client-facing and they will required to present their ideas and copy effectively to range of client levels.

ATTRIBUTES REQUIRED
- A passion for the written word, advertising communications and creating original solutions that drive action.
- To be able to translate strategy into effective concept and execution across all required media and channels.
- Able to interpret and respond to client briefs with appropriate conceptual solutions.
- An ability to talk persuasively and compellingly about conceptual work.
- To champion the agency, our professional recommendations and product.

SPECIFIC RESPONSIBILITIES
- Creates and/or contributes to the generation of brave and disruptive ideas.
- Produces copy solutions of the highest standard that will effectively communicate with the target audience and fulfil the marketing objectives from the brief.
- Understanding and implementing brand strategies and translating strategies into dynamic and effective conceptual solutions.
- Partner with the Creative Director on specific projects as required.
- Develops strong client-relations and presentation skills to effectively sell Raydar's creative solutions.
- Remains informed and passionate about the advertising industry and keeps abreast of copy/creative and business trends.
- To raise the company profile in the field of copy/craft and effective communication through successful submissions for relevant industry awards.
- Understands our client's business and acts as a guardian of their guidelines and brand equity.
- Is well organised, working daily with the Client Service project owners to ensure all deliverables and deadlines are met on time and within budget.
- Collaborates with the team to share learnings and experiences to enhance the level of copy and crafting of all advertising elements.
- Manages resources with commercial responsibility, ensuring profitability of projects.
- Is flexible and willing to put in the extra time when required to meet deadlines.

PERFORMANCE MEASURES
- Drives excellence of concept and copy across all projects to produce effective work.
- Constantly looks for ways to make the work and process better for agency and clients alike.
- A great listener, able to accurately interpret briefs and feedback and add value through the process.
- Has a positive working relationship and collaborates with all internal parties.
- Exercises sound professional judgement and decision making.
- Proactive and always curious, thinking outside the square with originality.
- Adheres to and promotes Raydar's company values.

The Clemenger Group Supports an inclusive workplace and welcomes applicants from diverse backgrounds.

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