Senior Copywriter

6 months ago

Auckland City, New Zealand Clemenger Group Full time

WHO WE ARE
Raydar is NZ's leading Shopper & Retail agency, with the ability to influence choice through shopper insight, smart creative and award-winning design.

OUR VISION
To make our customer's brands the number one choice for Kiwi consumers.
What this means for the Senior Copywriter and the creative department
The Creative team are responsible for creating world-class ideas that will form the heart of effective, behaviour-changing campaigns. The Senior Copywriter will create and/or contribute to these ideas and work with the creative and wider team to bring these ideas to life brilliantly in market.

OUR VALUES
- We're boldly inquisitive
- We smash boundaries
- We champion collaboration
- We're fiercely proud

WHAT MAKES US DIFFERENT?
Our work is powered by extensive in-house audience insight capability to drive smarter, more effective outcomes for our clients.

THE PRIMARY FUNCTION & VISION FOR THE ROLE
The Senior Copywriter is a strong conceptual thinker and written word expert ie. a storyteller.
They will work closely with the Creative Director with a strong focus on creating brave, disruptive and inspiring ideas. They will also be charged with articulating these ideas via powerful and persuasive copy in the media or channel required. They will work with the design team to execute these ideas to the highest visual standard.
They will be responsible for delivering written content elements to meet the requirements of the brief, including print, experiential, digital, social and other media channels.
This role is client-facing and they will required to present their ideas and copy effectively to range of client levels.

ATTRIBUTES REQUIRED
- A passion for the written word, advertising communications and creating original solutions that drive action.
- To be able to translate strategy into effective concept and execution across all required media and channels.
- Able to interpret and respond to client briefs with appropriate conceptual solutions.
- An ability to talk persuasively and compellingly about conceptual work.
- To champion the agency, our professional recommendations and product.

SPECIFIC RESPONSIBILITIES
- Creates and/or contributes to the generation of brave and disruptive ideas.
- Produces copy solutions of the highest standard that will effectively communicate with the target audience and fulfil the marketing objectives from the brief.
- Understanding and implementing brand strategies and translating strategies into dynamic and effective conceptual solutions.
- Partner with the Creative Director on specific projects as required.
- Develops strong client-relations and presentation skills to effectively sell Raydar's creative solutions.
- Remains informed and passionate about the advertising industry and keeps abreast of copy/creative and business trends.
- To raise the company profile in the field of copy/craft and effective communication through successful submissions for relevant industry awards.
- Understands our client's business and acts as a guardian of their guidelines and brand equity.
- Is well organised, working daily with the Client Service project owners to ensure all deliverables and deadlines are met on time and within budget.
- Collaborates with the team to share learnings and experiences to enhance the level of copy and crafting of all advertising elements.
- Manages resources with commercial responsibility, ensuring profitability of projects.
- Is flexible and willing to put in the extra time when required to meet deadlines.

PERFORMANCE MEASURES
- Drives excellence of concept and copy across all projects to produce effective work.
- Constantly looks for ways to make the work and process better for agency and clients alike.
- A great listener, able to accurately interpret briefs and feedback and add value through the process.
- Has a positive working relationship and collaborates with all internal parties.
- Exercises sound professional judgement and decision making.
- Proactive and always curious, thinking outside the square with originality.
- Adheres to and promotes Raydar's company values.

The Clemenger Group Supports an inclusive workplace and welcomes applicants from diverse backgrounds.

  • Senior Brand Copywriter

    6 months ago

    Auckland City, New Zealand Fisher & Paykel Appliances Full time

    The Role Fisher & Paykel is an iconic New Zealand brand, a global company with a strong local heritage. Our origins inspire our culture of curiosity and passion to develop solutions designed around people - these are some of the core elements that make us unique. We are driven by our values of being trusted, sustainably minded, innovative, generous and...

  • Senior Copywriter

    6 months ago

    Auckland City, New Zealand ANZ VMLY&R Full time

    **VML** VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world. Our Commerce practice is VML's newest and fastest growing end-to-end Creative Commerce proposition. Built on the commerce expertise of Geometry and scaled through VML's connected brand promise, we...

  • Digital Copywriter

    1 month ago

    Auckland, New Zealand The Creative Store Full time

    Marketing Communications (Marketing & Communications) FREELANCE - We have a wide range of freelance and contract roles available for immediate start. These are Junior, Intermediate & Senior level. Ranging from 1 day to 3 – 6 month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your...

  • Digital Copywriter

    4 weeks ago

    Auckland, New Zealand The Creative Store Full time

    Marketing Communications (Marketing & Communications) FREELANCE - We have a wide range of freelance and contract roles available for immediate start.These are Junior, Intermediate & Senior level.Ranging from 1 day to 3 – 6 month contracts – offering you flexibility to pick and choose when you want to work.You have the option to invoice or to have your...

  • Digital Copywriter

    1 month ago

    Auckland, New Zealand The Creative Store Full time

    Marketing Communications (Marketing & Communications)FREELANCE - We have a wide range of freelance and contract roles available for immediate start. These are Junior, Intermediate & Senior level. Ranging from 1 day to 3 – 6 month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your...

  • Digital Copywriter

    4 weeks ago

    Auckland, New Zealand The Creative Store Full time

    Marketing Communications (Marketing & Communications)FREELANCE - We have a wide range of freelance and contract roles available for immediate start. These are Junior, Intermediate & Senior level. Ranging from 1 day to 3 – 6 month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your...

  • Digital Copywriter

    1 month ago

    Auckland, New Zealand The Creative Store Full time

    Marketing Communications (Marketing & Communications)FREELANCE - We have a wide range of freelance and contract roles available for immediate start. These are Junior, Intermediate & Senior level. Ranging from 1 day to 3 – 6 month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your...

  • Digital Copywriter

    4 weeks ago

    Auckland, New Zealand The Creative Store Full time

    Marketing Communications (Marketing & Communications)FREELANCE - We have a wide range of freelance and contract roles available for immediate start. These are Junior, Intermediate & Senior level. Ranging from 1 day to 3 – 6 month contracts – offering you flexibility to pick and choose when you want to work. You have the option to invoice or to have your...

  • Senior Media Advisor

    7 months ago

    Auckland City, New Zealand Madison Recruitment Full time

    On behalf of our client, a large public sector organisation, we are looking for a media specialist to come on board. Working closely with the wider team this role will be focused on managing media communications and will also work on project comms. This is a senior role leading the media function and relationships, and would suit an experienced external...

  • Senior Advisor Marketing

    5 months ago

    Wellington City, New Zealand New Zealand Government Full time

    Salary between $103,316 and $114,351 dependant on experience - Location flexible - Permanent, full time Mō mātou | About us Oranga Tamariki—Ministry for Children has a commitment to putting tamariki and rangatahi at the heart of what we do. In our work, we aim to demonstrate these values: - We put Tamariki first - We believe Aroha is vital - We...

  • Senior Art Director

    6 months ago

    Auckland City, New Zealand ANZ VMLY&R Full time

    **VML** VML is a global creative company - formed from the unification of Wunderman Thompson and VMLY&R - two of the most-awarded creative agencies in the world. Our Commerce practice is VML's newest and fastest growing end-to-end Creative Commerce proposition. Built on the commerce expertise of Geometry and scaled through VML's connected brand promise, we...

  • Senior Manager, Student Communications

    1 week ago

    Auckland City, New Zealand Auckland University of Technology Full time

    Make a difference to the lives of students at AUT - Provide leadership to a collaborative high performing team - Great staff benefits including free study at AUT, development funds, free gym membership As one of the world's top 100 young universities and New Zealand's newest, Auckland University of Technology (AUT) is a university of opportunity where all...

  • Senior Marketing Executive

    5 months ago

    Auckland City, New Zealand Dentsu Aegis Network Full time

    The purpose of this role is to support the marketing team manager with presentation and content creation and enable the execution and delivery of the relevant marketing strategy. Job Title: Senior Marketing Executive **Job Description**: - dentsu Aotearoa | Auckland | Permanent full time_ - Be the best you. Find your balance with hybrid working, 3 days in...

  • Digital Marketing Specialist

    5 months ago

    Auckland City, New Zealand OCG Full time

    **Digital Marketing Specialist** **$70k salary** **40 hours per week** **Central Auckland location** **About the opportunity**: *** As the Digital Marketing Specialist, you will play a pivotal role within an award-winning centralised Customer Engagement team (2022 Adobe Experience Maker Team of the Year award for the Asia Pacific region). Join this...

  • Senior Marketing Executive

    3 weeks ago

    Auckland, New Zealand Cgr Services Full time

    The purpose of this role is to support the marketing team manager with presentation and content creation and enable the execution and delivery of the relevant marketing strategy.Job Title : Senior Marketing ExecutiveJob Description : Be the best you. Find your balance with hybrid working, 3 days in office and 2 WFH. Receive additional wellness and...

  • Content Creator

    5 months ago

    Auckland City, New Zealand OMD NZ Full time

    Why choose us? Culture The culture at Fuse/OMD NZ is simply one of a kind. We have a culture that we're very proud of over here in Mt Eden, with plenty of initiatives and events throughout the year which constantly create a buzz around the office as well as strong bonds between employees. Flexible Working Flexible working is built on trust and open...

  • Senior Marketing Manager

    6 days ago

    Auckland, New Zealand HOME Recruitment Full time

    Our Client Founded in 2019, our client is a challenger brand within the investing and financial services space focused on providing innovative investment solutions and wealth management services. Doing things differently, their education-led approach takes the scaries away from investing and their passion for delivering great results, insights and support to...

  • Senior Marketing Manager

    7 days ago

    Auckland, New Zealand Home Recruitment Full time

    Our ClientFounded in 2019, our client is a challenger brand within the investing and financial services space focused on providing innovative investment solutions and wealth management services. Doing things differently, their education-led approach takes the scaries away from investing and their passion for delivering great results, insights and support to...

  • Senior Designer | World-Class Blockchain Infrastructure

    2 months ago

    Auckland, New Zealand Crypto Recruit Full time

    Senior Designer | World-class Blockchain InfrastructureResponsibilities? Lead a collaborative design process from concept exploration to implementation.? Work closely with internal teams to define the strategy and roadmap.? Communicate effectively in a cross-functional product development team and present ideas and designs effectively to UX Researchers &...

  • Direct Marketing Executive

    6 months ago

    Auckland City, New Zealand Restaurant Brands Full time

    We are seeking a Direct Marketing Executive who is passionate about engaging with customers through creative and influential direct marketing communication. Someone who thrives on tuning into consumer behaviour and keeping tabs on social movements within a fast-moving industry. This would suit someone who is driven by creative thinking, proactive planning,...