Social Media Creative Lead

2 months ago


Auckland City, New Zealand The Creative Store Full time

This booming Australian-based Social Media agency is making a play into the NZ market and looking for a senior lead, Social Media Creative to run and grow the team and create, roll out and manage engaging content for social channels - specifically TikTok. If you have senior-level experience ideating creative in the social space and can talk to TikTok strategies, this is the role for you.

**Responsibilities**:

- Lead the planning, creation and implementation of Social Media programs, both paid and organic, for client partners, with a specific focus on social video.
- Develop an on-brand social media content strategy for client partners, with tactical approaches for each channel.
- Leading and managing Social Video (TikTok, Instagram Reels, YouTube) projects through the agency, including allocating responsibilities, providing direction and tasking works across the team.
- Ideate on-brand social content (with a focus on Social Video/TikTok video content); developing scripts and concepts to be captured, as aligned with the brand’s TikTok strategy.
- Organise Social Video shoots - including the organisation of talent and location, with the support of other agency staff.
- Capture and edit Social Video content both in-app Adobe Premiere.
- Engage the client to demonstrate how tactical content aligns with strategy and gather active feedback.
- Develop performance reports to share internally and with client partners to share future optimisation of content.
- Participate in new business pitches and activities, as required.
- Lead a team of Social Video Producers and Coordinators to deliver social and content works for client partners; being accountable for the integration, management, strategic approach and delivery of all key work streams.
- Oversee the training and mentoring of junior team members within the Creative and Content Team. Directly responsible for building and maintaining relationships with senior stakeholders (internal)

You will be a proficient expert in Graphic Design, Adobe Creative Suite, and Premiere Pro, and a demonstrable passion for social media is a must. You can work independently and lead a tight-knit team of in-house and freelance content professionals to plan, produce and deliver high-quality creative outputs for clients.



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