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Destination Management and Product Development
3 months ago
**He angitūtanga: The opportunity**
Exciting Opportunity: Destination Management Leader for Tāmaki Makaurau Auckland
As the Destination Management Leader, you will be at the forefront of developing and implementing strategies that ensure Auckland remains a premier destination for visitors.
**Your key responsibilities will include**:
Destination Management
- Lead the development and implementation of localised Destination Management Plans for Auckland.
- Ensure the visitor economy becomes carbon neutral.
- Strategic Contacts: Act as a key tourism contact for Destination AKL 2035.
Product Development
- Execute a product development strategy aligned with our destination strategies.
- Develop new and existing visitor experiences, focusing on sustainability and regenerative tourism.
- Provide advice and expertise to local visitor businesses and assist new businesses in starting visitor experiences.
- Oversee specific development projects and stay current with visitor product trends and insights.
- Collaborate with the Māori tourism team to develop Māori tourism products.
Sustainability
- Implement key actions from "Auckland's Visitor Economy - Towards a Low-Carbon Future."
- Ensure sustainability is a core component of all destination management planning.
- Develop programmes to build industry capability for a low-carbon future.
Industry Management
- Serve as a key contact for local boards, cluster groups, and regional tourism forums.
- Keep local cluster groups informed and updated on Tataki Auckland Unlimited activities.
- Develop and coordinate workshops to enhance the wider visitor industry's capabilities.
- Regularly communicate insights and relevant content with the wider tourism team and stakeholder groups.
Sector Management
- Manage the cruise sector to ensure Auckland delivers a world-class experience for cruise passengers.
- Assist in product development specific to the cruise sector and collaborate with Cruise NZ.
- Act as the main contact for consultations on activities like freedom camping, regional parks planning, and cycle trail activities.
- Lead sector-based innovation and investment projects.
Relationship Management
- Maintain strong relationships with government and RTOs.
- Work closely with the Economic Development team. Ensure Māori outcomes are embedded in all plans.
For the full position description please click here.
**He kōrero mōu: About you**
- Strong industry connections and excellent knowledge of the visitor sector.
- A drive to achieve outcomes and empower others to utilize all resources for the best results.
- High organisational skills, ability to plan and prioritise effectively.
- Personal resilience to maintain high energy and positivity under pressure.
- Highly developed interpersonal and relationship skills with the confidence to challenge when appropriate.
- Excellent written and oral communication skills.
**Ngā āhuatanga kei a mātou: What we offer**
- This is a full time, permanent opportunity
- As part of the wider Auckland Council Group, you’ll gain access to many benefits and discounts, including discounted financial services and insurance, entertainment, lifestyle and more To view our benefits, please click here.
If you feel you can contribute to this outcome through your experience, passion and ingenuity please take up our invitation to apply. Come join us and have the satisfaction of knowing you’re contributing to Auckland’s economic growth.
Life at Tātaki Auckland Unlimited is best described as fast-paced, energetic and closely connected with our partners and customers. This is your opportunity to be part of a dynamic team
Applications close: 8 July 2024