Marketing Coordinator
7 months ago
Are you passionate about crafting impactful marketing strategies that drive sales in the dynamic world of retail?
We are seeking a talented Retail Marketing Specialist to join our team on a 6-month contract basis. This is an exciting opportunity to showcase your creativity, analytical skills, and strategic thinking in a fast-paced retail environment.
**About the company**
Inchcape Australasia employs over 1,300 team members across Australia and New Zealand. As part of a global company, our purpose is to bring mobility to the world’s communities - for today, for tomorrow and for the better. Across Australia and New Zealand, we have a diverse portfolio spanning distribution, where we hold the custodianship for some of the worlds most recognised brands; fulfilment, where we are the market leader in integrated, omni-channel automotive fulfilment solutions; retail, where we deliver an exceptional experience at every stage of the customer journey and financial services, where we deliver the right financial services solution to our distribution brand networks, retail businesses and customers.
**Why join us?**
- **Global career opportunities** and progression as a member of a global company, Inchcape
- **Thorough and ongoing training**_ _**provided to support you in all aspects of your role.
- **Career and development opportunities** - providing you with a sense of purpose and direction, you drive your destiny with Inchcape.
- **Supportive team environment** - We foster a positive and supportive team culture and thrive on working well together.
**What’s the opportunity?**
An opportunity has arisen for a Retail Marketing Specialist to join team in East Tamaki for a period of 6 months.
**Role Overview**: As a Retail Marketing Specialist, you will play a key role in developing and executing marketing campaigns to drive foot traffic, increase sales, and enhance brand awareness across our retail channels. You will collaborate closely with cross-functional teams to understand market trends, consumer behavior, and competitive landscape to inform your strategies. You will be responsible for advertising initiatives for our KGM and LDV brands to establish a strong and emotional connection with our customers. The primary objective is to increase brand consideration and commitment, driving qualified and engaged users to online assets and dealerships.
**Key Responsibilities**:
- Develop and implement comprehensive retail activation plans tailored to our retail outlets, including in-store promotions, events, and digital campaigns.
- Analyze sales data and consumer insights to identify opportunities for growth and optimize marketing strategies.
- Collaborate with the creative team to develop compelling marketing materials, signage, and displays that effectively communicate our brand message and promotions.
- Monitor and report on the performance of marketing campaigns, providing actionable insights and recommendations for improvement.
**Qualifications**:
- Proven experience in retail marketing, with a strong understanding of consumer behavior and retail trends.
- Excellent communication skills with the ability to collaborate effectively across teams.
- Strong analytical skills and proficiency in data analysis tools.
- Creative thinker with the ability to develop innovative marketing strategies.
- Detail-oriented with a passion for delivering high-quality results in a fast-paced environment.
This is a great opportunity to join an organisation that supports personal development, celebrates diversity and recognises the benefits a culture of inclusion brings to our workplace and customer experience.
If you believe you have the skills, experience and motivation to succeed in this role, don’t miss out on this awesome opportunity
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or disability.
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