Product & E-commerce Manager
4 months ago
**Position Overview**:
A leading electrical supply company with a nationwide network of 28 branches is seeking a dynamic Product & E-Commerce Manager. This role is essential for driving online growth and expanding the company's digital presence.
**Key Responsibilities**:
- **Digital Marketing Strategy**: Create and execute digital marketing plans to increase website traffic and online sales. Enhance customer experience and improve online visibility.
- **Social Media Management**: Develop and manage social media campaigns across platforms. Create engaging content and build a strong online community. Maintain a structured social media calendar.
- **SEO and Website Optimization**: Optimize website performance through SEO best practices and content improvements. Manage website updates, design, and performance reporting.
- **PIMS Management**: Oversee the Product Information Management System, including product database, pricing updates, and data accuracy. Ensure seamless integration with ERP and webstore.
- **E-Commerce and Digital Marketing**: Manage e-marketing initiatives, including EDM campaigns and direct marketing. Identify and act on opportunities to enhance the online shopping experience.
- **IT Support**: Provide IT support for product codes, pricing anomalies, and category updates. Offer training on design tools as needed.
- **Market Research**: Conduct market analysis to refine strategies and improve positioning. Liaise with external agencies, business partners, and internal teams as needed.
**Key Relationships**:
- Enterprise system providers
- Website developers
- Branch managers
- Senior management
**Qualifications**:
- Bachelor’s degree in Marketing, Business Administration, or related field.
- Experience in digital marketing, SEO, and e-commerce.
- Proficiency in digital marketing tools (Google Analytics, SEO tools).
- Familiarity with PIMS and design tools (Adobe Illustrator, InDesign, Photoshop) is a plus.
- Strong analytical skills and data-driven approach.
- Excellent communication and problem-solving skills.
- Ability to work independently and collaboratively.
**What Is Offered**:
- Competitive salary and benefits.
- Impactful role with growth opportunities.
- Supportive and dynamic work environment.
- Professional development and career advancement.
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