Head Of Brand And Marketing

2 weeks ago

New Plymouth, New Zealand TSB Full time

Head of Brand and Marketing New Plymouth, Wellington and Auckland are the preferred locations Permanent, Full-time At TSB, you’ll be part of a profit for purpose organisation, that empowers and enables you to be your best and make a positive difference for the people you work with, and the communities you are part of.
About the role The Head of Brand and Marketing is accountable for the creation, implementation, and oversight of TSB’s brand marketing and customer communication strategies that bring TSB’s brand and customer offerings to fruition.
This crucial position aims to strengthen TSB’s brand identity, influence customer perception, and enhance overall brand performance, ensuring it aligns with the Bank’s strategy to effectively position TSB in the marketplace, catering to the needs of the bank’s target audience.
This role encompasses the management of marketing and external customer communications to build trust and encourage engagement.
In this role, you can expect to: Formulate and execute a thorough brand strategy that mirrors the organization’s overarching strategy and core values.
Ensure the strategy enhances TSB’s brand, capitalizing on our strengths and opportunities to guarantee our brand is recognized, widely acknowledged, and attracts our target audience.
Define and protect the organization’s brand identity, maintaining uniformity across all internal and external stakeholders, and collaborating efficiently with internal teams to ensure coherence between brand initiatives and organizational objectives.
Oversee the formulation of the Bank’s marketing and customer communication strategies, plans, and budgets.
Conduct thorough evaluations of campaigns, brand, and customer satisfaction to foster ongoing enhancements in customer perceptions and our brand performance.
Evaluations will include assessing marketing effectiveness, tracking brand progress, analysing market segments, monitoring competitive positioning, and loyalty assessments.
Spearhead the creation and implementation of high-quality, integrated marketing campaigns across various channels to effectively draw customers to key offerings, ensuring campaigns align with the Bank’s acquisition and growth ambitions.
Design and implement TSB’s sponsorship strategy in alignment with the Bank’s comprehensive business and brand strategies; manage sponsorship partnerships; and ensure all associated activities and investments deliver value to both organizations.
Take a strategic approach to TSB’s customer communication efforts to support the Bank’s objectives through effective engagement with customers across all interaction channels, including social media, digital platforms, and direct communication.
Cultivate and sustain strategic working relationships with key stakeholders, including media partners and advertising agencies, to ensure that TSB’s marketing campaigns and strategies are managed effectively.
Overall administration of the Marketing budget, ensuring that our expenditures are optimized and monitored to evaluate which channels are the most impactful and cost-efficient for engagement relative to the organization’s scale.
We are looking for candidates who have: A tertiary degree in marketing or a related field Proficiency in brand strategy development, customer insights, and reputation management.
Preferred experience in launching a new brand with a demonstrable positive impact on key brand metrics.
A postgraduate qualification in management or business is desirable.
At least 8 years in a senior marketing position.
Previous experience in a variety of financial services.
Extensive understanding of marketing principles and a proven track record of successful execution.
Effective management of third-party agencies, customer relationships, and other stakeholders.
What’s in it for me?At TSB, we’re small enough to really care about our customers but big enough to have great rates, innovative products, and digital solutions.
We are looking for people to help us achieve our goal of being the easiest bank to deal with.
We aim to create remarkable experiences for our people, who in turn create remarkable experiences for our customers.
If you are ready to get stuck in as part of a collaborative team where you’re supported to be your best self….
Apply NowClosing date for applications is 5.00 p.m Sunday 16th of March 2025.
Applications will be reviewed as they come in.
#J-18808-Ljbffr

  • Head Of Brand And Marketing

    2 weeks ago

    New Plymouth, New Zealand TSB Bank Full time

    We’ve got locations across the motu and offer various types of flexible and remote working options. So, whether you’re looking for a role in Banking, Risk, Finance, or something else, browse our current vacancies to find the right job for you. If you don’t see what you’re looking for, bookmark this page, and check back soon. Head of Brand and...

  • Head Of Brand And Marketing

    1 day ago

    New Plymouth, Taranaki, New Zealand TSB Bank Full time

    We've got locations across the motu and offer various types of flexible and remote working options.So, whether you're looking for a role in Banking, Risk, Finance, or something else, browse our current vacancies to find the right job for you.If you don't see what you're looking for, bookmark this page, and check back soon.Head of Brand and Marketing Listed 4...

  • Head Of Brand And Marketing

    1 week ago

    New Plymouth, Taranaki, New Zealand TSB Full time

    Head of Brand and Marketing New Plymouth, Wellington and Auckland are the preferred locations Permanent, Full-time At TSB, you'll be part of a profit for purpose organisation, that empowers and enables you to be your best and make a positive difference for the people you work with, and the communities you are part of.About the role The Head of Brand and...

  • Brand Ambassador @ Spur

    2 days ago

    New Plymouth, New Zealand SPUR - Sponsorship and Brand Experience Full time

    **SPUR - Sponsorship and Brand Experience** **Taranaki, New Plymouth** $27.50 - $32.50 Hourly Casual **We are currently looking for outgoing and approachable people with a stand-out attitude in customer service to join our promotional team in**New Plymouth!** - ** Are you available on the 22nd of Feb?** - Are you looking for flexible hours, a job where...

  • Visual Branding Specialist

    1 day ago

    New Plymouth, Taranaki, New Zealand Idyllic - Web Development | Branding | Marketing | Photography Full time

    Company Overview: Idyllic is a dynamic web development, branding, marketing, and photography agency based in New Zealand. We're passionate about delivering innovative solutions that exceed our clients' expectations.The Role: We're seeking a highly skilled Brand & UX Designer to join our team. As a key member of our design department, you'll be responsible...

  • Lead Branding Specialist

    2 days ago

    New Plymouth, Taranaki, New Zealand Idyllic - Web Development | Branding | Marketing | Photography Full time

    We are seeking a highly skilled Brand & UX Designer to join our team at Idyllic. As a key member of our creative department, you will be responsible for developing and implementing branding strategies that drive business results.The ideal candidate will have a strong portfolio showcasing their ability to create innovative and effective designs that meet the...

  • Director of Brand Innovation and Customer Engagement

    21 hours ago

    New Plymouth, Taranaki, New Zealand TSB Bank Full time

    At TSB Bank, we're committed to empowering our customers and enabling them to achieve their goals.We're seeking a seasoned marketing professional to lead our brand strategy and customer communication efforts. As Director of Brand Innovation and Customer Engagement, you'll be responsible for developing and implementing strategies that drive business growth,...

  • Marketing Specialist

    3 weeks ago

    New Plymouth, New Zealand Crown Kiwi Enterprises Limited Full time

    **Key responsibilities include**: - Develop and execute comprehensive marketing strategies to increase brand visibility and product promotion. - Plan and coordinate product showcases and events to introduce new products and engage target audiences. - Create high-quality digital content, including blog posts, social media updates, newsletters, and...

  • New Plymouth Brand Ambassadors Wanted!

    2 weeks ago

    New Plymouth, New Zealand BTL Engage Full time

    **BTL Engage** **New Plymouth Brand Ambassadors Wanted!**: **Taranaki, New Plymouth** $25 - $27 Hourly Hourly Casual - **Paid Travel + Mileage**: - **Paid Training**: - **Collaboration with Iconic NZ brands** **New Plymouth Brand Ambassador Wanted!** Are you energetic, outgoing, and love connecting with people? If dynamic campaigns, promotions, and...

  • Countdown Merchandiser

    4 weeks ago

    New Plymouth, New Zealand BIG Brand Influence Group Full time

    Flexible Work/life balance - Competitive hourly rate +8% loading - Representing fantastic global products and customers Brand Influence Group (BIG) is an industry leading experiential and field marketing organisation with a mobile workforce community which is over 2,500 strong across Australia and NZ. Located within **New Plymouth **you will be responsible...

  • Creative Lead Designer

    23 hours ago

    New Plymouth, Taranaki, New Zealand Idyllic - Web Development | Branding | Marketing | Photography Full time

    About Us: Idyllic is a leading agency in New Zealand, specializing in web development, branding, marketing, and photography. Our team is passionate about delivering innovative solutions that drive results for our clients.The Position: We're seeking an experienced Brand & UX Designer to join our team. As a key member of our design department, you'll be...

  • Head of Business Systems

    2 days ago

    New Zealand Muster Recruit Full time

    **Head of Business Systems** **The company** **European Motor Distributors (EMD) **is located in modern offices in the Grey Lynn area and is part of the New Zealand family-owned business Giltrap Group. They are the official importer of the six brands from the Volkswagen Group: Audi, Porsche, Seat, Cupra, Skoda, Volkswagen and Volkswagen Commercial...

  • Visual Identity Expert

    2 days ago

    New Plymouth, Taranaki, New Zealand Idyllic - Web Development | Branding | Marketing | Photography Full time

    We are Idyllic, a leading agency specializing in web development, branding, marketing, and photography. We're seeking a Brand & UX Designer to join our team and help us deliver exceptional brand experiences for our clients.The ideal candidate will have a strong portfolio showcasing their ability to create innovative and effective designs that meet the needs...

  • Brand Manager

    3 days ago

    New Zealand Asahi Beverages Full time

    **Your impact**: Are you a results-driven marketer with a passion for brand growth and innovation? We are seeking a talented and experienced Brand Manager to join the team looking after our Mainstream Light RTD portfolio, which includes Vodka Cruiser and KGB. As the Brand Manager, you will work closely with the Marketing Manager - Light RTDs to unlock the...

  • Head Of Digital And Customer Experience

    1 day ago

    New Plymouth, Taranaki, New Zealand TSB Bank Full time

    We've got locations across the motu and offer various types of flexible and remote working options.So, whether you're looking for a role in Banking, Risk, Finance, or something else, browse our current vacancies to find the right job for you.If you don't see what you're looking for, bookmark this page, and check back soon.Head of Digital and Customer...

  • Senior Brand Manager

    2 weeks ago

    New Zealand McDonald's Full time

    The role of Senior Brand Manager - Menu involves driving sales of Macca's iconic menu and customer connection to positively impact McDonald's brand. Key responsibilities include:Planning and executing brand strategies across the marketing mixDeveloping NZ menu plans and working with ANZ teams to execute with excellenceBuilding strong relationships with...

  • Head Of Digital And Customer Experience

    2 weeks ago

    New Plymouth, New Zealand TSB Full time

    Head of Digital and Customer Experience New Plymouth, Wellington and Auckland are the preferred locations Permanent, Full-time At TSB, you’ll be part of a profit for purpose organisation, that empowers and enables you to be your best and make a positive difference for the people you work with, and the communities you are part of. About the role We are...

  • Head Of Digital And Customer Experience

    5 days ago

    New Plymouth, Taranaki, New Zealand Tsb Full time

    Head of Digital and Customer ExperienceNew Plymouth, Wellington and Auckland are the preferred locationsPermanent, Full-timeAt TSB, you'll be part of a profit for purpose organisation, that empowers and enables you to be your best and make a positive difference for the people you work with, and the communities you are part of.About the roleWe are seeking a...

  • Marketing & Social Media Specialist

    2 days ago

    New Zealand North Beach Full time

    **Marketing & Social Media Specialist** **Auckland**: **Type** Full Time **Description** Marketing & Social Media Specialist We reckon the most important part of working is enjoying what you do, teaming up with a bunch of awesome like-minded teammates, and working in an industry that you have a genuine interest in... if you agree, scan your eyes over this...

  • Operations Head

    37 minutes ago

    New Plymouth, Taranaki, New Zealand Recruitnet Consulting Group Ltd Full time

    Career OpportunityWe are seeking a Chief Executive Officer to lead our team, drive profitability, and expand markets. The ideal candidate will have:Strong Leadership Skills: Develop and implement department plans, motivate direct reports, and manage recruitment and performance.Commercial Acumen: Ensure sustainable returns to shareholders and manage cash flow...