Marketing Specialist

4 days ago

Auckland, New Zealand SEA OF INK LTD Full time

About Us SEA OF INK LTD is a growing tattoo studio based in Auckland, providing high-quality custom tattooing services and a professional, client-focused experience. As part of our development, the company is expanding into the retail and distribution of tattoo-related products and consumables, while continuing to strengthen our studio’s brand presence and customer base. We are now seeking a Marketing Specialist to support both our studio operations and our new tattoo-consumables sales line. Key Responsibilities Develop, plan and implement marketing and promotional campaigns—both digital and offline—to attract new clients and promote the studio’s services and product range. Manage and grow the company’s online presence, including social media content, digital advertising, community engagement, and brand storytelling. Research market trends, customer demographics, and competitor offerings within the tattoo and tattoo-supplies industry. Identify opportunities to promote tattoo services and the new tattoo-consumables product line, including pricing, bundled promotions, customer loyalty strategies, and retail marketing. Produce marketing materials such as posts, photos, short videos, product descriptions, basic graphic content, and promotional texts. Liaise with tattoo artists, studio staff, and suppliers to coordinate promotions, service campaigns, and product launches. Monitor campaign performance and provide regular reporting on engagement, conversions, and customer responses. Assist with general brand development, customer-experience improvements, and cross-promotion between the service and product divisions of the company. Skills & Experience Required At least 2 years of relevant experience in a customer-facing sales, tattoo-related, or creative-industry role (e.g., tattoo studio experience, retail sales in a creative or personal-services environment, or experience working with tattoo products/services). Understanding of the tattoo industry, tattoo culture, client behaviour, or tattoo-related products is essential for effective marketing in this niche sector. Familiarity with social media platforms and basic content creation (e.g. photos, reels, captions). Strong communication and customer-engagement skills. Ability to work independently, manage priorities, and collaborate with creative professionals. No formal qualification is required; practical experience and industry understanding are valued.

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