Head of Marketing

7 days ago

Auckland, Auckland, New Zealand Banyan Software Full time

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

This is a broad role Head of Marketing and your days will be full of variety. Key deliverables are driving traffic to our front door to support Medtech meeting business goals, telling the story about what we're about and delivering to our customers through a range of channels, and ensuring a variety of audiences are communicated with effectively (including our own people to enable our culture transformation).

About Medtech is the market-leading provider of primary health tech solutions in New Zealand. We provide advanced practice management software and other state-of- the-art health technology solutions that enable health professionals to provide 'healthier care'.

Responsibilities

  • Develop and execute marketing strategies that increase brand awareness, generate qualified leads, and support customer retention, while meeting business objectives.
  • Monitor and report on key marketing metrics, as lead generation, website traffic, conversion rates, and campaign ROI.
  • Collaborate with the Sales and Product teams to ensure marketing strategies align with sales goals and product positioning.
  • Utilize customer insights and feedback to shape content, campaigns, and product offerings that resonate with target audiences and drive customer loyalty.
  • Ensure brand consistency across all channels while managing the company's reputation, both online and offline.
  • Develop a comprehensive content strategy that includes SEO best practices to drive organic traffic and improve search engine rankings.
  • Develop "Go to Market Strategies" for market segments and countries with the General Manager of Sales & Marketing.
  • Leverage marketing automation tools and CRM systems to streamline campaigns, track leads, and ensure timely and personalized communication.
  • Conduct market research and competitive analysis to inform strategy and stay ahead of industry trends.
  • Champion Medtech's core values both internally and externally, helping to shape and communicate our company culture through marketing efforts.
  • Lead comms activities for external and internal audiences.
  • Oversee conference attendance/exhibitions and manage marketing vendors.
What I Bring To The Role
  • 5+ years' experience as a marketing and communications specialist.
  • 2+ years' experience in a corporate management role.
  • A relevant marketing degree or equivalent experience, with experience in digital marketing.
  • Exceptional communication skills.
  • Demonstrated experience in creating successful marketing collateral.
  • Ability to initiate and monitor several simultaneous projects.
  • Experience in working with CRM tools such as HubSpot and Salesforce, Mailchimp and other applications.
  • A sense of aesthetics and a love for great copy and professional communication.
  • Up-to-date knowledge of the latest trends and best practices in online marketing and measurement.
  • Expert brand-creation skills.
  • A passion for healthcare would be advantageous.
  • Branding for technology, design and digital products experience.
  • Communications expertise (internal and external).

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.

#J-18808-Ljbffr

  • Head Of Marketing

    7 days ago

    Auckland, Auckland, New Zealand Oyster Management Limited Oyster Property Group Full time

    Head of Marketing Auckland Who we are.Oyster Property Group is a leading New Zealand commercial property and fund manager and is recognised as a market leader in sourcing and structuring property funds and capital raising.We also manage a range of office, industrial, large-format retail, and retail assets throughout New Zealand.At Oyster, we are committed to...

  • Head Of Marketing

    5 days ago

    Auckland, Auckland, New Zealand Banyan Software Full time

    Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers.We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets.In recent years, Banyan was named the #1 fastest-growing private software...

  • Head Of Marketing

    7 days ago

    Auckland, Auckland, New Zealand Banyan Software Full time

    Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers.We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets.In recent years, Banyan was named the #1 fastest-growing private software...

  • Head of Marketing

    1 week ago

    Auckland, Auckland, New Zealand Banyan Software Full time

    Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software...

  • Head of Business Growth and Marketing

    5 days ago

    Auckland, Auckland, New Zealand Television New Zealand Ltd. Full time

    About the JobThis is an exciting opportunity for a Head of Business Growth and Marketing to join our team at Television New Zealand Ltd. The successful candidate will be responsible for leading our business growth and marketing efforts, developing strategic plans to drive business outcomes, and collaborating with cross-functional teams.The ideal candidate...

  • Head of Marketing Automation Platforms

    6 days ago

    Auckland, Auckland, New Zealand Anz Full time

    Your Key ResponsibilitiesAs the Head of Marketing Automation Platforms, your key responsibilities will include:Engaging stakeholders to ensure that the right product is being built and course correct if needed.Using metrics to continually review product progress.Providing ongoing support for platforms and our MarTech Engineers as required e.g. problem or...

  • Head Of Marketing Communications

    4 days ago

    Auckland, Auckland, New Zealand The Oakdale Group Full time

    An exceptional opportunity awaits an experienced Head of Marketing Communications with a passion for leadership and innovation.The Oakdale Group provides shared services to a diverse investment portfolio of family-owned companies.As a family-owned and operated business, our core values are deeply rooted in our people, who form the heart of our...

  • Head Of Marketing Communications

    7 days ago

    Auckland, Auckland, New Zealand The Oakdale Group Full time

    An exceptional opportunity awaits an experienced Head of Marketing Communications with a passion for leadership and innovation.The Oakdale Group provides shared services to a diverse investment portfolio of family-owned companies.As a family-owned and operated business, our core values are deeply rooted in our people, who form the heart of our...

  • Head of Sales and Marketing

    5 days ago

    Auckland, Auckland, New Zealand Sports Entertainment Network Full time

    **Company Overview**Sports Entertainment Network is one of the largest sports media content and entertainment businesses in Australia and New Zealand.We deliver brand stories to national and international audiences through multiple platforms, including team ownership, radio, print, television, digital, in-stadium, and events.**Job Description**The Head of...

  • Head Of Product Marketing

    1 week ago

    Auckland, Auckland, New Zealand Fuel50 Full time

    Fuel50 is gearing up for a game-changing 2025, with two innovative new products set to hit the market—and we need a powerhouse Head of Product Marketing to lead the charge.This is your opportunity to drive Fuel50's go-to-market (GTM) strategy at a pivotal moment in our growth.Reporting to the VP of Marketing, you'll own the strategic narrative,...

  • Head Of Product Marketing

    2 days ago

    Auckland, Auckland, New Zealand Fuel50 Full time

    Fuel50 is gearing up for a game-changing 2025, with two innovative new products set to hit the market—and we need a powerhouse Head of Product Marketing to lead the charge.This is your opportunity to drive Fuel50's go-to-market (GTM) strategy at a pivotal moment in our growth.Reporting to the VP of Marketing, you'll own the strategic narrative,...

  • Head Of Product Marketing

    7 days ago

    Auckland, Auckland, New Zealand Fuel50 Full time

    Fuel50 is gearing up for a game-changing 2025, with two innovative new products set to hit the market—and we need a powerhouse Head of Product Marketing to lead the charge.This is your opportunity to drive Fuel50's go-to-market (GTM) strategy at a pivotal moment in our growth.Reporting to the VP of Marketing, you'll own the strategic narrative,...

  • Head of Marketing and Strategy

    9 hours ago

    Auckland, Auckland, New Zealand Lumo Digital Outdoor Full time

    At Lumo Digital Outdoor, we are seeking an experienced General Manager of Marketing and Strategy to lead our marketing efforts and drive business growth. This role will be instrumental in crafting and executing comprehensive marketing strategies that support our ambitious growth objectives, enhance our brand presence, and drive the company's success.This...

  • Head Of Legal

    7 days ago

    Auckland, Auckland, New Zealand Robert Walters Full time

    Head of Legal - General Counsel (2009110/001) Auckland, New Zealand Our client is seeking a seasoned Legal professional ready to take over as Head of Legal - General Counsel.This role offers an exciting opportunity to provide strategic leadership, oversee financial performance, identify new business opportunities, and offer expert legal advice.The successful...

  • Marketing & Communications

    2 days ago

    Auckland, Auckland, New Zealand Miles Group Full time

    Marketing Manager - Toyota & Lexus at Armstrong'sThis is a Full-time job located in Mount Wellington, Auckland with a competitive salary.Key Responsibilities:Working closely with the Dealer Management and Head Office Group Marketing Teams.What We Offer:Ongoing training and opportunities.Comprehensive CARE Programme for Health and Wellbeing.Career progression...

  • Global Marketing Manager

    5 days ago

    Auckland, Auckland, New Zealand ZURU Edge Full time

    About ZURU EdgeZURU Edge is a dynamic and innovative company that is redefining the future. We are on a mission to disrupt industries, challenge the status quo, and drive change through radical innovation and automation advances.We have a team of over 5000 direct and indirect members across more than 30 international locations, and our global brands include...

  • Head of Marketing Innovation

    2 hours ago

    Auckland, Auckland, New Zealand Interactivecorp Full time

    About the RoleWe're seeking a seasoned marketing leader to drive growth and innovation at Vimeo. As Director of Revenue Development, you'll be responsible for developing and executing strategies that generate pipeline and revenue across SMBs and enterprises.**Your Key Responsibilities**Develop and execute event strategies, including sponsorships of...

  • Strategic Marketing Leader

    5 days ago

    Auckland, Auckland, New Zealand Zuru Toy Company Full time

    Company Overview\ZURU is a global leader in innovation and disruption, challenging the status quo across industries. Our mission is to create a better future through radical innovation and automation advances.\We have quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations, with globally recognised and...

  • Head of Marketing Operations

    2 hours ago

    Auckland, Auckland, New Zealand Bridgestone Nz Ltd. Full time

    ResponsibilitiesReporting and Budgeting: comprehensive budget management, regular reporting on marketing activities, and competitor pricing analysis. General Marketing and Relationship Management: external agency management, sponsorship relationships, long-term marketing plans, and representation of the Bridgestone brand to external organisations....

  • Marketing Strategy Specialist

    2 days ago

    Auckland, Auckland, New Zealand Zuru Full time

    Job DescriptionKey ResponsibilitiesWork closely with the Head of Marketing to develop and execute marketing strategies for new brands launching across multiple global marketsLead local grassroots marketing activations, including sourcing activation ideas, managing execution, and evaluating ROICollaborate with the Content Marketing Team to support the...