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Marketing Manager

4 months ago

Manukau, Auckland, New Zealand LS Travel Retail Full time
We are seeking an experienced, results driven
Marketing Manager to join our team.

Bring your fresh perspective and ingenuity to drive the marketing strategy for each of the brands in our large Australian portfolio.

You will actively engage with all stakeholders including our landlords and suppliers to drive new concepts and utilise all assets and promotional funds available to improve store penetration and produce clear brand differentiation.

You will take ownership of the communications strategy across our Duty Free business and ensure alignment with the business objectives, strategies and standards.


In this role you will:

  • Develop the marketing and communications strategy for stores in alignment with business objectives, strategies, standards and procedures
  • Work closely with Category/Concept Managers to develop clear marketing strategies and action plans.
  • Work with the category team to deliver strong supplier paid activations in store
  • Work closely with airport landlord marketing teams, agreeing on promotional plans and in store execution
  • Negotiate and maintain deals with major suppliers (print, design and promotions)
  • Management of the company promotional calendars
  • Evaluate customer research, market conditions, competitor data and implement marketing plan changes as required
  • Work cross functionally, between stores and departments to build programs and promote marketing activities internally
  • Responsible for all visual merchandising standards in store (includes signage and visual merchandising materials)
  • Direct the production and distribution of all visual merchandising support materials (such as brochures, signage, POS materials and navigation signage)
  • Ensure excellent delivery of strategy and execution in the area of promotions
  • Track performance of various promotions through quantative analysis
  • Analyse brand positioning in the local market and determine marketing initiatives to improve
  • Maximising the use of Landlord promotional funds through close communication with appropriate Landlord partners.
In order to be successful in this role you will thrive in a fast-paced environment where responsibilities evolve quickly.

You will enjoy juggling competing priorities, demonstrate a high level of initiative, have excellent communication skills and confidence liaising with a varied audience.

We are looking for someone detail oriented and analytical with a gift for engaging people along a journey with genuine leadership qualities.


  • Bachelor's degree in Marketing, Business or related field
  • 35 years' experience in Marketing, preferably in a retail environment


We operate in a constantly evolving and fast paced retail environment where you will have the opportunity to challenge yourself and work with a dynamic team of dedicated professionals.

We work to recognise high performance and your contribution will not go unnoticed.

This is your opportunity to shine in the limelight, working in a supportive but challenging environment, with great career progression opportunities, offices close to Sydney Airport with exciting views.


Lagardère AWPL is the Pacific region's largest and most experienced Travel Retail operator. We are globally enabled through the backing of Lagardère Travel Retail, and our passionate teams across Australia, New Zealand and Noumea are empowered to execute locally for our customers and landlord partners. Lagardère AWPL operates over 150 stores and we are the only operator in the region able to offer our customers and partners unique experiences across four distinct business lines; Travel Essentials, Speciality, Duty Free & Luxury and Food Service.


Our friendly teams are committed, enthusiastic and share a passion for delivering unparalleled customer service in retail & hospitality driven by our core values of **Excellence | Adventure | Respect.