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Marketing Manager

4 months ago

Manukau, Auckland, New Zealand Silver Fern Farms Full time
Develop innovation strategies and products that, communicate our market leading sustainability strategy and build our brand equity.

  • Champion strategic marketing initiatives within key strategic B2B relationships
  • Be a key part of building a successful global business with a market leader

About the role


Reporting to the Head of Global Marketing in this position you will be responsible for developing insight-led global marketing strategies in line with our company's' plate to pasture strategy.

This will include supporting the strategic extension and evolution of the Silver Fern Farms Masterbrand, designing best in show category and product portfolios in collaboration with the value chain and sales managers.

Developing our 3-5-year Marketing Plans whilst championing our market leading sustainability strategy in all parts of our mix.


Take the lead and oversee the implementation of all 5th Quarter marketing and communications activities, support and lead new product development projects globally with key markets being the US, China and NZ.

Champion strategic marketing initiatives within key strategic B2B relationships and support the 5th Quarter team with customer-focused marketing and communication strategies and selling materials that differentiate Silver Fern Farms and deliver a clear consistent and unique value proposition.

Drive and develop market commercialisation plans and monitor financial performance to ensure profitability. Evaluate marketing project performance monthly and take corrective action to rectify performance below forecast and budget. Develop and monitor a financial budget for designated area of responsibility.


Our 5th Quarter key product categories include Hides, Skins & Wool; Healthcare - Nutraceuticals & Pharmaceuticals; Offal's & Casings; Meals & Tallow; Pet Food.


What you'll bring to the role

Key attributes and experience:

  • 10+ years of professional experience in senior marketing roles
  • Strong B2B marketing experience, ideally in an international context, across global markets
  • Experience marketing technical products and categories desirable
  • Able to demonstrate a strong customerfocused approach
  • Continuous improvement / growth mindset
  • Able to translate ideas into workable concepts

Why work at Silver Fern Farms?
At Silver Fern Farms we're all about Creating Goodness from the Farms the World Needs.

Creating goodness is about taking a broader view of what goodness means and how we can create it and the impact in can have.

That Goodness is created through the work of our People, the skill & expertise of our Farmers and our customers around the globe.

'Goodness' is also about being good to people and communities, animal welfare, and showing care and respect for the environment.


We offer subsidised health and life insurance, discounted offerings with major retailers, the opportunity to continuously learn and develop and we support a work life balance with our flexible work policy.

**How to apply