Digital Executive

Ready to join the digital revolution? At ZURU Edge, we're not just shaking up the FMCG industry; we're blasting off into a new era of marketing innovation As a Digital Executive, you'll be at the helm of cutting-edge campaigns that redefine what's possible in the digital space.

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances. This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.

Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations.

One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascal + Friends, NOOD, BONKERS, Gumi Yum Surprise.

• As a Digital Executive, a fundamental player within the instrumental Digital team on the ZURU Rocketship, you will drive the execution of paid media for the fast-growing ZURU EDGE portfolio of brands to help us continue to disrupt the FMCG industry This role focuses on international media planning, buying and reporting, with a specific emphasis on implementing BEST IN CLASS paid social campaigns on platforms like Facebook, TikTok and The Trade Desk DSP. The Digital Executive has a huge responsibility for generating insights and optimisation strategies to enhance the performance of all our campaigns. Additionally, this role collaborates with other digital team specialists to support activities such as YouTube, Search, and Retail Marketplace (e.g. Amazon Ads) execution. The Digital Executive plays a vital role in budget management, campaign planning, and reporting across various brands and territories. With our brands all essentially being digitally & socially led start-ups, your day-to-day really is ESSENTIAL to the success of the whole business

• Deliver World-Class Ad Campaigns: You will use your world-class digital talents to plan, implement, and report on ad campaigns that are industry-leading. By leveraging your expertise in paid social media, you will help create impactful campaigns that resonate with the target audience and drive tangible results for the business.
• Expertly Optimise Campaign Performance: Using your sharp analytical skills, you will crunch campaign data and generate insights to refine paid social campaigns. Your ability to make strategic decisions based on data will have a tangible impact on the performance of the campaigns, ensuring maximum return on investment and improved outcomes.
• Champion Paid Social Campaigns: You will be at the forefront of paid social campaigns, continuously seeking out new strategies and approaches to optimise and improve their effectiveness. Your enthusiasm and proactive nature will drive innovation and keep ZURU Edge brands ahead of the competition in the digital advertising landscape.
• Collaborate and Communicate: As a member of the digital team, you will collaborate with colleagues across various functions, including digital, brand, and e-commerce teams. Effective communication and teamwork is crucial in coordinating efforts, aligning strategies, and delivering cohesive campaigns that align with marketing objectives.
• Take Ownership and Drive Results: You will take responsibility for managing budgets, monitoring key performance indicators (KPIs), and ensuring the achievement of results. Your proactive and insightful approach will enable you to develop strategies that align with the organisation's goals and drive day-to-day execution towards success.

• Create and execute digital paid amplification strategies and rich social campaign implementations that drive brand awareness, engagement and conversion.
• Drive campaigns from planning to execution, to optimisation and beyond to meet key performance metrics across Facebook, Instagram, Google, Tik Tok & relevant platforms.
• Ensure campaign success by managing bids and budgets to meet defined KPI's.
• Optimise campaigns across multiple channels to deliver the best return on investment.
• Manage multiple large budgets across brands and geographies, analysing and recommending modifications to ad spend to optimise the overall media strategy.
• Report on campaign performance and share this knowledge with wider brand teams to govern ongoing content and campaign strategies.
• Deliver week to week media reporting & meeting recaps, to identify key learnings to govern ongoing strategies, including sharing these learnings with the wider team with excellent communication.
• Test new features & functions of their key Facebook, TikTok & Google platforms by staying up to date with developments in the social and digital media space.

• 2-3+ years proven track record of paid social campaign performance across Facebook and Instagram at minimum (ideally TikTok too) tied back to business/campaign goals and measured by key performance metrics.
• Proactive, self-starter who takes full pride and ownership in their work. Doesn't wait for step-by-step instructions, believes in their ability and works closely with their team to execute to the best of their ability at all times.
• Experience managing campaign media schedules & reporting, and a track record of executing on effective and efficient results at each stage of the marketing funnel.
• Understands the importance of budget optimisation down to each individual impression, and the role of different channels in the wider digital eco-system.
• Highly adaptable and low-friction style of working. Comfortable working with multiple ethnicities, ages, backgrounds, skill sets and personalities. Mentally tough, confident and results driven. Displays radical candour yet empathy at every turn.
• Demonstrated writing and typing skills
• Bachelor's degree preferred, with demonstrated typing, speaking & reporting skills
• Ability to multi-task, take initiative, prioritise, stay organised, and manage time effectively with a strong can-do-attitude

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won't find anywhere else.

Get to know us a little better by checking out @lifeatzuru on Instagram or .

WHAT WE OFFER

Health & Well Being Benefits (including an onsite 24/7 gym)

Surrounded by an A Player Team

Furry Office Friends

Lots of fresh fruit, coffee, pals fridge and more