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Senior Marketing Manager

4 months ago

Manukau, Auckland, New Zealand Halter Full time

The future of food production hinges on an important question: How do we feed the world's growing population without compromising our natural resources? Farmers feed our population and hold the keys to vital climate solutions.

At Halter, we're on a mission to enable farmers to run the most productive and sustainable farms. Farmers are using Halter to break free from the time-intensive constraints of conventional farming. They're growing more grass, increasing milk production and improving the health and wellbeing of their cows.

We bridge deep tech into farming. Halter enables farmers to remotely shift, virtually fence and proactively monitor their cows' health and behaviour.

Can you imagine watching 500 dairy cows turn in unison and walk calmly towards the milking shed? No quad bikes, no dogs, no fences.

Just a mob of cows walking at their own pace. People say it looks like magic. Our customers are revolutionizing farming with Halter. It's changing lives and transforming an industry.

People join Halter because they want to do meaningful work. By joining us you'll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care.

We're committed to delivering real change in the world - this isn't easy, and in truth, we love that it's hard.

We're backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab's Peter Beck and Icehouse ventures.

To find out more, visit our careers website, LinkedIn & Instagram.

About the role
We're on the lookout for an experienced Marketing Manager, to help run our marketing pipeline.

A strategic thinker and hands-on person, you're comfortable speaking with customers and understanding what makes them tick, as you are investigating data, and utilising that to drive multi-channel campaigns.

This is a rare opportunity to define the future of one of the world's most innovative agritech products and brands, and be part of a fast-growing, high-performing team.


What your day could look like:

  • Be confident implementing event tracking, and have working knowledge of our systems: Marketo, CMS, Google Suite, Hotjar, SEMrush etc.
  • You'll be commercially minded, and know the different levers marketing can pull to directly drive commercial outcomes.
  • Understand attribution windows to inform conversion rates of MQL > SQL > Deal
  • Be able to support other team members, and build their knowledge on general marketing initiatives like directmail campaigns, printmedia publications, and new channel expansion etc.
  • You'll be responsible for responding to questions received on our social media platforms. Using appropriate messaging, and working with the Comms Lead for any sensitive responses.
  • Report on marketing metrics to drive datainformed decisionmaking. You'll be responsible for direct metrics, as well as looking at other signals (halo metrics or indicators).
  • Develop strong relationships, influence and collaborate effectively with leadership, key crossfunctional leaders and teams across the company.
  • Embrace rapid growth & curiosity: We believe that trying new methods and approaches leads to innovation, and innovation keeps us on the leading edge.
  • Other responsibilities, as required, from time to time.

Who are we looking for:

  • 57 years of core marketing experience, including working directly alongside senior leadership
  • Have previous experience being responsible for driving revenue and commercial outcomes
  • Enjoy working in a fastmoving environment
  • Be a marketing generalist, and have strong working knowledge across a breadth of marketing skills
  • Have specialist knowledge in analytics, and building an inbound marketing engine
  • Have the flexibility and mindset to adapt to changes in scope, role, and direction
  • Work alongside the team and director to experiment with what worldfirst marketing looks like

Why our team loves working at Halter:

  • Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
  • A genuine and shared connection to our mission to make a difference in the world.
  • The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a highgrowth technology scaleup on the global stage.
  • Our ideas are truly valued, we are able to move fast, and our impact is real.
  • Stateoftheart, dogfriendly office that's been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
  • Healthy body, healthy mind. We're partnered with Southern Cross Health Insurance to support your wellbeing.
  • We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
  • Our personal growth is important. Halter offers an annual $1000